Hot off the Press
Look for Calitho at COSMOPROF!
July 23 - 25, 2024 at the Mandalay Bay Convention Center in Las Vegas Calitho will be exhibiting at Booth #22103 at the CosmoProf trade show in the CosmoPack area. This is...
Best Influencer PR Kits
The Best Influencer PR kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important...
What is Commercial Print?
When companies need printed materials for their operations, they turn to commercial printing services. These services offer a wide range of products, including on-demand printing and custom online print portals. The type of...
Eco-Friendly Packaging Expert
Calitho, known as an eco-friendly packaging expert, with a commitment to sustainable and environmentally responsible practices. We are making printing processes more sustainable! Calitho is an early adopter of green printing technology....
Kitting Services
Fulfillment kitting services is the process of combining multiple individual items into a single package, which are sold and shipped as one unit. This practice is common in e-commerce and...
What are Eco-Friendly Packaging Options for Influencer PR Boxes?
Incorporating sustainability into your eco-friendly influencer PR box design is a fantastic initiative! Not only does it align with ethical practices, but it also resonates with environmentally conscious audiences. Here...
Best Holiday Packaging
Tis the season to get that holiday packaging started! Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break...
Designing the Best Influencer PR Box
Creativity in Design Designing the best influencer PR box or kit packaging involves considering several factors such as brand identity, target audience, functionality, and aesthetic appeal. Here are some key...
What are Influencer Kits?
Influencer kits have become an integral part of the modern marketing landscape. Meticulously crafted packages designed to create a buzz around a brand or product. These kits play a pivotal role...
One-Stop-Shop for Luxury Packaging
One-stop-shop printing has the ability to not just meet but exceed the needs of their client's luxury packaging. Different techniques can be combined to achieve unique, high-end results. For example,...
What is Live Shopping Influencer Marketing?
"Shoppertainment" Live shopping influencer marketing also known as "shoppertainment" is a burgeoning trend in the realm of e-commerce and social media marketing. This concept involves influencers hosting live-streamed shopping events...
Calitho’s Ranking in the Printing Impressions 300 List for 2023
The 2023 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the 40th annual list curated by the editors of Printing Impressions. With Calitho...
Marketing Influencers & the Creator Economy
The "Creator Economy" refers to the culture of individuals who create and distribute content online. Often leveraging digital platforms and technologies to reach audiences and monetize their work. This phenomenon...
Influencer Marketing and Small Business
Influencer marketing can be a powerful tool for small businesses. It offers numerous benefits that can help them reach their target audience, build brand awareness, and drive sales. Here are...
Influencer Culture & the Secrets of Marketing
In today's digital age, the rise of social media and online platforms has given birth to a vibrant ecosystem of influencers. Since this market took off, they wield significant sway...
Influencer kits are all the rage in 2024
Influencer kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important aspect of product...
What About Binding?
There are various methods for binding materials together, and the choice of binding method depends on the type of materials involved, the intended use, and the desired appearance. Stapling Commonly...
Eye-Catching Tips
As we enter into the New Year, you might be considering how best to market your brand. In what ways can you make your designs more eye-catching? For all products,...
Digital Printing
The world's first digital printing hit the market in 1993, and its name was Indigo. Digital printing differs from conventional methods by directly transferring digital files onto a variety of...
Packaging Trends 2024
Have you considered your brand's 2024 packaging? From what we expect, 2024 is the year of sustainable, recyclable, and minimalist designs. Cleaner lines, fewer graphics, eco-friendly materials, and efforts in...
Custom Gift Packaging for Wine & Spirits
Are you looking for ideas or advice on designing packaging for a winery or spirits brand? There are many ways to approach it, from elegant and classic designs to more...
Catch Us at WinExpo 2023!
On November 30th, we will be exhibiting at booth #602 at the North Coast Wine Industry Expo, trade show and conference. This event is a networking opportunity and resource for...
Exciting News for Calitho!
Calitho is on the list for the San Francisco Business Times! We are proud to announce Calitho has ranked 14th in the 100 Largest Minority-owned Businesses in the Bay Area!...
Creating Successful Gift Card Displays
Printing gift card displays are a common practice for businesses that want to promote and sell gift cards to customers. These displays are typically placed near checkout counters or in...
Print Halloween: Behind the Scenes
Halloween is a visual and festive holiday. Promoting and advertising during this season can be particularly effective with various types of print media. Not only can it capture the spirit...
The Printed History of Halloween
Halloween has a surprisingly deep history within the world of print. It began with its debut on October 2, 1823, in the Wilmingtonian Newspaper. In 1823, the conversation around Halloween...
Hawaiian Banyan Trees
Recently, Calitho was asked to create an informational stand for the Hawaiian Banyan trees. We are honored to be entrusted with such an important project. The Hawaiian Banyan tree, scientifically...
Women-Owned Printing in the Modern World
A women-owned business means that the majority of the company is owned by a woman or women. Women-owned businesses have become increasingly prevalent across the board. In the last 20...
Is Print Collateral Still Relevant?
In today's fast-paced digital age, it's easy to forget about print collateral. Any printed materials used to promote services, a company, offers, events, or any other announcements fall under this...
The World of Wide Format
The World of Wide format printing, also known as large format printing, involves producing prints larger than standard sizes. It relies on specialized equipment capable of handling a variety of...
What Can You Print On?
Did you know you can print on wood? What about plastic, metal, vinyl, cloth, or cork? These are just some of many possible substrates that can be printed on. Both...
How Recyclable is Paper?
Societies have always recycled; it just didn’t look the same as it does today. The reuse of all types of materials was broadly practiced, and it has become more accessible...
Tech & Print: QR Codes
In today's rapidly evolving digital landscape, the integration of technology with traditional industries continues to reshape the way we interact with the world around us. One striking example of this...
Types of Wine Packaging
Secondary wine packaging is an important consideration for wineries and wine retailers, as it can impact both the wine's presentation and its protection during shipping. The choice of secondary packaging...
What is in an Influencer Kit?
An influencer kit is an excellent marketing tool that can connect a brand with their target consumer base. In doing so, the brand is hoping to gain more presence, the...
Designing for Cost Savings
As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...
Our Green Practice History
Calitho has long been committed to sustainable, responsible management of natural resources and what impact we have on the environment. This is evident in our significant investment in our pressroom...
Tiny Folding & Packaging
Where do I go to print tiny folding inserts? Patient information leaflets, prescription inserts, folded inserts, tiny folding inserts, instruction inserts, PI’s; these are just some names for the super...
Holiday Packaging, Already?
It may seem crazy, but it's time to start thinking about your holiday packaging needs. A vibrant display or colorful package is an eye-catching way to engage with your customers...
What is Secondary Packaging?
There are commonly three levels to packaging: primary packaging, secondary packaging, and tertiary packaging. Selecting the right packaging level depends upon the product involved as each level has a different...
String Tie Neckers!
We are excited to announce a new addition to Calitho in-house capabilities: String Tie Neckers! String tie neckers, also known as hang tags, are a common tool to market on...
Discount Postage…Yes, please!
Discount USPS postage at Calitho? Yes Please! We are proud to announce the Calitho Mail House has officially upgraded to an “All Electronic Transactions” USPS system. Here is how it...
Earth Day & FSC Certification
Happy Earth Day from all your friends at Calitho! Earth Day is a day of global celebration of green initiatives and environmental protection. As a print and packaging company, Calitho...
Cosmetics Influencer Kits and Marketing
Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...
How To: Custom Influencer Marketing Boxes
You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...
What is soft touch lamination?
Lamination is typically about getting a visual effect: gloss is extra shine, matte is a dull finish. Soft touch lamination looks like a standard matte finish, but adds extra depth....
Why should my company use printed product catalogs?
Even in a digital world, printed product catalogs remain very effective ways to display your company’s offerings to consumers. Buyers need useful information now more than ever, and a well-designed...
How does Calitho make environmentally friendly product packaging?
We eliminate the use of plastic whenever we can and replace it with paper products. Whether this means plain paper, paperboard, or corrugated board, we always recycle any excess materials...
How can I make my business social distancing compliant?
Even as shelter-in-place orders are lifted, “social distancing” will be the new normal for business, at least in the near future. So how can businesses open back up while ensuring...
Calitho is selling protective face shields
Calitho has been producing thousands of protective face shields to donate to local front-line personnel. Now, we are opening up that supply to the general public. This style of protective...
How to put together a Calitho face shield
We've been working to serve our community in anyway we can during this ongoing crisis. As part of these efforts, we've created and donated thousands of protective face shields to...
The Calitho Cookbook
A message from our president, Mardjan Taheripour. On behalf of myself and our Calitho family, we hope all of you and your loved ones are staying safe and healthy during these challenging and uncertain...
What resolution should I use for printing?
Resolution is one primary concern when designing a file for printing. Using too low of a resolution can degrade an image and make the final printed product look blurry. Starting...
Window signage: Everything you need to know
Window signage has become one of the most effective ways for businesses to communicate with potential customers today. For brick-and-mortar businesses, window space can be the most valuable advertising real...
What is variable data printing?
Variable data printing (VDP) is a printing method that can change printed content within a press run with no interruptions. While older, offset methods would require numerous stoppages to change...
How to use direct mail marketing in 2020
With so much marketing spend shifting online in the last decade, it can be easy to forget direct mail marketing. However, direct mail is still one of the most effective...
What is foil stamping?
Foil stamping, sometimes called foil printing, is a method of applying colored foils to a surface for an elegant look. Much like embossing, foil stamping uses a combination of heat...
What is large format printing?
Large format, or wide format printing, is becoming one of the most popular printing methods today. As more advertising goes digital, the best way to make an impression in the...
Printshop Tour for EducationUSA Academy
Yesterday, Calitho lead a guided printshop tour for a group of international high school students visiting the US. EducationUSA Academy offers pre-college academic enrichment and cultural activities to students all...
What book binding method should you use for your booklet?
When producing booklets for your business, picking the right book binding method is as important as selecting the right content. While they all serve the same function, each method can...
What is UV coating?
UV coated paper can add extra shine or another layer of protection to your printed materials. But not everybody knows what UV coating is or how it works. What is...
What is saddle stitch binding?
If you look at any magazine, comic book, or brochure, you’re probably looking at an example of saddle stitch binding. It is one of the most popular book binding methods...
What is Embossing?
Embossing refers to the process of making raised relief images into paper or cardstock, giving a three dimensional look. In the 19th century, the British postal service used embossing to...
What is die-cutting?
Spend any time reading about the wide world of printing and you’re sure to encounter the term “die-cut”. But what is die-cutting? And just where does it fit into the...
CMYK versus RGB: Everything you need to know?
RGB (Red, Green & Blue) and CMYK (Cyan, Magenta, Yellow & Black) are the most popular color models used today. Knowing the difference can be key to making sure your...
What’s the difference between Offset and Digital printing?
You may have heard of the two main types of print: Offset and Digital. But what’s really the difference? And what format fits best for your printing needs? Offset Printing...
Capcom | Resident Evil Retail Display
Imagine 18 semi-trailer trucks filled with product leaving our warehouse at the same time. This is a study in complex logistics and fulfillment management. Designed and produced on-budget within 3...
5 Most Popular Printed Marketing Materials
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...
Why Print Isn’t Dead
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...
The 10 Mandates of Printing
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...
Levi’s | Semi-Annual Catalog
Apparel. Highly color sensitive. We printed this 200+ page multi-brand catalog to match crucial color on denim washes and lifestyle images. 4,000 pieces to 3,000 locations in 2 weeks from...
Hotel Castello di Casole | Marketing Promotion Kit
How do you ship 318, two-foot Cyprus trees around the world without any damage or Customs issues? We turned a fulfillment nightmare into a case study in global logistics. We...
Media X | Conference Materials
How do you grab attention at a major conference? A giant Eames House of Cards, sidewalk chalk graiti, and brightly colored window cling signage for starters. All built to be...
AT&T | Power-On Kit
AT&T came to us with a bag full of phone charging accessories which they wanted to ship to all of their retail outlets. They need it to be packaged in...