2026 Branding Refresh
Make Your Print and Packaging Stand Out A new year is the perfect time to look at your packaging and ask a simple question: Would someone notice this in three...
Hot off the Press
The Indie Beauty Boom
How Independent Brands Are Redefining 2025–2026 The beauty world is shifting, and indie brands are at the heart of the movement. Modern consumers crave honesty and originality- and independent labels...
Because knowing the difference between CMYK and PMS makes you cooler.
In print, the right lingo is your superpower. Whether you’re prototyping packaging, mapping out new collateral, or building an influencer kit, speaking the language keeps projects smooth and results spot-on....
Scary Good Campaigns: Lessons in Seasonal Marketing
Every October, brands pull out their most creative tricks and treats to capture the spirit of Halloween. From spooky commercials to interactive stunts, Halloween marketing proves just how powerful seasonal...
Sweet Lessons in Brand Loyalty from Halloween Candy
Every Halloween, candy isn’t just a treat, it’s a lesson in brand power! When kids rush home with their trick-or-treat bags, certain brands always rise to the top. Think Reese’s,...
Small but Mighty Packaging
The Rise of Sample Size and Mini Packaging in Beauty In the beauty industry, packaging trends often reflect how consumers shop, test, and experience products. Today, one of the fastest-growing...
Make Every Day Count in 2026 with Custom Calendars
History of Calendars Calendars are one of humanity’s earliest organizational tools. Archaeologists have found evidence of lunar-tracking notches carved into bone as early as 8,000 BCE in Scotland. The Egyptians...
Open Enrollment Printing: Let’s Get Started!
Every fall, healthcare providers, insurers, and HR departments face one of the busiest periods of the year: open enrollment season. From October through December, employees review their health plan options,...
Calitho Recognized Among North America’s Leading Printers in 2025
The Printing Impressions 300 is the annual ranking of the top printing companies in the U.S. and Canada is now published in the July issue of Printing Impressions magazine. Offering...
Pantone 2025 vs. Beauty Trends: Why the Industry Chose a Different Hue
Each year, the Pantone Color Institute announces a hue that’s meant to capture the cultural pulse and influence design across fashion, interiors, and branding. For 2025, that color is Mocha...
Innovative Ways to Showcase Your Beauty Products
In today’s beauty market, packaging isn’t just protection, it’s presentation, storytelling, and strategy. Laneige’s Bubble Tea Lip Balm launch captures this with packaging that resembles bubble tea cups, featuring a...
Custom Direct Mail Printing Services
In a world dominated by digital ads and overflowing inboxes, direct mail remains one of the most effective ways to connect with your audience. Tangible, targeted, and memorable, direct mail...
Case Study Equipment & Technology Green Practices Hot off the Press! Inside Calitho Made in the USA Out-of-the-box Print Company Print Shop Uncategorized
VanishPak
This Box has a Vanishing Act! This isn’t a gimmick—it’s packaging innovation in action.Tested, proven, and fully dissolvable, this eco-friendly material dissolves in water. VanishPak! This Box has a Vanishing...
Look for Calitho at CosmoProf in Las Vegas July 15-17
Cosmoprof North America is the leading B2B beauty trade show. It brings together all the top brands, manufacturers, and innovators across skincare, cosmetics, hair, and packaging. Calitho will be exhibiting...
How Window Graphics Can Boost Your Brand Visibility
What You Need to Know About Window Graphics Window graphics are an essential tool for branding, advertising, privacy, and aesthetic enhancement in commercial spaces. Whether applied to storefronts, office partitions,...
Paper Wine Bottles Are Stirring Up the Industry
In 2025, wine packaging is undergoing a dramatic shift as brands rethink materials, design, and messaging. Glass may still dominate, especially for premium wines, but sustainability and innovation are reshaping...
The Resurgence of Printed Catalogs
In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...
2025 East Bay Innovation Award for Manufacturing
We’re excited to announce that Calitho has won a 2025 East Bay Innovation Award for Manufacturing, presented by the East Bay Economic Development Alliance! This recognition honors our continued dedication...
Pantone Color of the Year for 2025
The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...
Why Businesses Choose Calitho for Printing Made in the USA
Tariff-ied of Overseas Printing? With tariff regulations changing rapidly and global supply chains becoming more unpredictable, businesses are rethinking their approach to printing and packaging. At Calitho, we offer a...
How Calitho Strengthens Retail Purchasing Departments
In the competitive world of retail, the purchasing department plays a pivotal role in maintaining efficient operations, reducing costs, and enhancing the customer experience. By partnering with Calitho, retail purchasing...
Environmental Graphics for Every Industry
What Are Environmental Graphics? Environmental graphics are large-format visuals applied to walls, windows, floors, and architectural surfaces to enhance a space. They include wall coverings, murals, window graphics, floor decals,...
Calitho Supports POV Beauty’s 2025 Launch
A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty’s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira....
Choosing the Right Wallcovering
When choosing the right wallcovering for commercial spaces, durability, maintenance, and aesthetics are key factors. Some of the most popular wallcovering options balance style and function, making them ideal for...
Cécred VIP PR Box Project
The Cécred VIP PR Box Project was a challenge that demanded creativity and innovation—and Calitho was ready to deliver. Beginning in November 2023, this ambitious project set out to create...
Visual Media Alliance Highlights Calitho’s Innovations
Thank you to Visual Media Alliance who has kindly written an article about Calitho for their Connect Magazine Fall 2024 edition. The magazine feature is titled "Harnessing the Future of...
Calitho’s Ranking in Printing Impressions 2024
Calitho's Ranking in Printing Impressions 2024 Happy 2025 and Congratulations to Calitho! The 2024 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the...
Branding for the New Year
As the year draws to a close, you might be considering branding for the new year. In what ways can you make your designs more eye-catching? For all products, first...
Where Can I Get This Printed?
Where can I get this printed? A common question for those needing to get something printed. Calitho is a premier one-stop shop for all your printing needs, offering a comprehensive...
Is today voting day?
Yes, it is!! And your vote counts! Looking back, there is a rich history of print and voting ballots that has evolved significantly over time. In the early 19th century...
Can Candy Wrappers Be Recycled?
Happy Halloween! It's that spooky time of year again! Have you ever considered if your candy wrappers can be recycled? Unfortunately, most candy wrappers are not recyclable through regular curbside...
Can I recycle paper with staples, sticky notes, or paper clips?
Can I recycle paper with staples, sticky notes, or paper clips? The answer is generally yes. Most recycling facilities are equipped to handle common contaminants like staples and paper clips....
Where can I get saddle stitch binding?
Saddle stitch binding is a popular and cost-effective method for binding printed materials. It involves folding sheets of paper and stitching them together along the fold line, creating a clean...
For The Best Direct Mail Marketing Results
Boost your campaign’s effectiveness for the best direct mail marketing results. Here are some key strategies: Targeted Mailing Lists: Ensure your mailing list is well-curated and up to date. Targeting...
Elevate Your Sports Marketing Strategy
In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...
Why You Need To Do Holiday Packaging
Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...
What You Need to Know About Influencer Kits
PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...
Look for Calitho at COSMOPROF!
July 23 - 25, 2024 at the Mandalay Bay Convention Center in Las Vegas Calitho will be exhibiting at Booth #22103 at the CosmoProf trade show in the CosmoPack area. This is...
Best Influencer PR Kits
The Best Influencer PR kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important...
What is Commercial Print?
When companies need printed materials for their operations, they turn to commercial printing services. These services offer a wide range of products, including on-demand printing and custom online print portals. The type of...
Eco-Friendly Packaging Expert
Calitho, known as an eco-friendly packaging expert, with a commitment to sustainable and environmentally responsible practices. We are making printing processes more sustainable! Calitho is an early adopter of green printing technology....
Kitting Services
Fulfillment kitting services is the process of combining multiple individual items into a single package, which are sold and shipped as one unit. This practice is common in e-commerce and...
What are Eco-Friendly Packaging Options for Influencer PR Boxes?
Incorporating sustainability into your eco-friendly influencer PR box design is a fantastic initiative! Not only does it align with ethical practices, but it also resonates with environmentally conscious audiences. Here...
Best Holiday Packaging
Tis the season to get that holiday packaging started! Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break...
Designing the Best Influencer PR Box
Creativity in Design Designing the best influencer PR box or kit packaging involves considering several factors such as brand identity, target audience, functionality, and aesthetic appeal. Here are some key...
What are Influencer Kits?
Influencer kits have become an integral part of the modern marketing landscape. Meticulously crafted packages designed to create a buzz around a brand or product. These kits play a pivotal role...
One-Stop-Shop for Luxury Packaging
One-stop-shop printing has the ability to not just meet but exceed the needs of their client's luxury packaging. Different techniques can be combined to achieve unique, high-end results. For example,...
What is Live Shopping Influencer Marketing?
"Shoppertainment" Live shopping influencer marketing also known as "shoppertainment" is a burgeoning trend in the realm of e-commerce and social media marketing. This concept involves influencers hosting live-streamed shopping events...
Calitho’s Ranking in the Printing Impressions 300 List for 2023
The 2023 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the 40th annual list curated by the editors of Printing Impressions. With Calitho...
Marketing Influencers & the Creator Economy
The "Creator Economy" refers to the culture of individuals who create and distribute content online. Often leveraging digital platforms and technologies to reach audiences and monetize their work. This phenomenon...
Influencer Marketing and Small Business
Influencer marketing can be a powerful tool for small businesses. It offers numerous benefits that can help them reach their target audience, build brand awareness, and drive sales. Here are...
Influencer Culture & the Secrets of Marketing
In today's digital age, the rise of social media and online platforms has given birth to a vibrant ecosystem of influencers. Since this market took off, they wield significant sway...
Influencer kits are all the rage in 2024
Influencer kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important aspect of product...
What About Binding?
There are various methods for binding materials together, and the choice of binding method depends on the type of materials involved, the intended use, and the desired appearance. Stapling Commonly...
Eye-Catching Tips
As we enter into the New Year, you might be considering how best to market your brand. In what ways can you make your designs more eye-catching? For all products,...
Digital Printing
The world's first digital printing hit the market in 1993, and its name was Indigo. Digital printing differs from conventional methods by directly transferring digital files onto a variety of...
Packaging Trends 2024
Have you considered your brand's 2024 packaging? From what we expect, 2024 is the year of sustainable, recyclable, and minimalist designs. Cleaner lines, fewer graphics, eco-friendly materials, and efforts in...
Custom Gift Packaging for Wine & Spirits
Are you looking for ideas or advice on designing packaging for a winery or spirits brand? There are many ways to approach it, from elegant and classic designs to more...
Catch Us at WinExpo 2023!
On November 30th, we will be exhibiting at booth #602 at the North Coast Wine Industry Expo, trade show and conference. This event is a networking opportunity and resource for...
Exciting News for Calitho!
Calitho is on the list for the San Francisco Business Times! We are proud to announce Calitho has ranked 14th in the 100 Largest Minority-owned Businesses in the Bay Area!...
Creating Successful Gift Card Displays
Printing gift card displays are a common practice for businesses that want to promote and sell gift cards to customers. These displays are typically placed near checkout counters or in...
Print Halloween: Behind the Scenes
Halloween is a visual and festive holiday. Promoting and advertising during this season can be particularly effective with various types of print media. Not only can it capture the spirit...
The Printed History of Halloween
Halloween has a surprisingly deep history within the world of print. It began with its debut on October 2, 1823, in the Wilmingtonian Newspaper. In 1823, the conversation around Halloween...
Hawaiian Banyan Trees
Recently, Calitho was asked to create an informational stand for the Hawaiian Banyan trees. We are honored to be entrusted with such an important project. The Hawaiian Banyan tree, scientifically...
Women-Owned Printing in the Modern World
A women-owned business means that the majority of the company is owned by a woman or women. Women-owned businesses have become increasingly prevalent across the board. In the last 20...
Is Print Collateral Still Relevant?
In today's fast-paced digital age, it's easy to forget about print collateral. Any printed materials used to promote services, a company, offers, events, or any other announcements fall under this...
The World of Wide Format
The World of Wide format printing, also known as large format printing, involves producing prints larger than standard sizes. It relies on specialized equipment capable of handling a variety of...
What Can You Print On?
Did you know you can print on wood? What about plastic, metal, vinyl, cloth, or cork? These are just some of many possible substrates that can be printed on. Both...
How Recyclable is Paper?
Societies have always recycled; it just didn’t look the same as it does today. The reuse of all types of materials was broadly practiced, and it has become more accessible...
Tech & Print: QR Codes
In today's rapidly evolving digital landscape, the integration of technology with traditional industries continues to reshape the way we interact with the world around us. One striking example of this...
Types of Wine Packaging
Secondary wine packaging is an important consideration for wineries and wine retailers, as it can impact both the wine's presentation and its protection during shipping. The choice of secondary packaging...
What is in an Influencer Kit?
An influencer kit is an excellent marketing tool that can connect a brand with their target consumer base. In doing so, the brand is hoping to gain more presence, the...
Designing for Cost Savings
As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...
Our Green Practice History
Calitho has long been committed to sustainable, responsible management of natural resources and what impact we have on the environment. This is evident in our significant investment in our pressroom...
Tiny Folding & Packaging
Where do I go to print tiny folding inserts? Patient information leaflets, prescription inserts, folded inserts, tiny folding inserts, instruction inserts, PI’s; these are just some names for the super...
Holiday Packaging, Already?
It may seem crazy, but it's time to start thinking about your holiday packaging needs. A vibrant display or colorful package is an eye-catching way to engage with your customers...
What is Secondary Packaging?
There are commonly three levels to packaging: primary packaging, secondary packaging, and tertiary packaging. Selecting the right packaging level depends upon the product involved as each level has a different...
String Tie Neckers!
We are excited to announce a new addition to Calitho in-house capabilities: String Tie Neckers! String tie neckers, also known as hang tags, are a common tool to market on...
Discount Postage…Yes, please!
Discount USPS postage at Calitho? Yes Please! We are proud to announce the Calitho Mail House has officially upgraded to an “All Electronic Transactions” USPS system. Here is how it...
Earth Day & FSC Certification
Happy Earth Day from all your friends at Calitho! Earth Day is a day of global celebration of green initiatives and environmental protection. As a print and packaging company, Calitho...
Cosmetics Influencer Kits and Marketing
Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...
How To: Custom Influencer Marketing Boxes
You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...
What is soft touch lamination?
Lamination is typically about getting a visual effect: gloss is extra shine, matte is a dull finish. Soft touch lamination looks like a standard matte finish, but adds extra depth....
Why should my company use printed product catalogs?
Even in a digital world, printed product catalogs remain very effective ways to display your company’s offerings to consumers. Buyers need useful information now more than ever, and a well-designed...
How does Calitho make environmentally friendly product packaging?
We eliminate the use of plastic whenever we can and replace it with paper products. Whether this means plain paper, paperboard, or corrugated board, we always recycle any excess materials...
How can I make my business social distancing compliant?
Even as shelter-in-place orders are lifted, “social distancing” will be the new normal for business, at least in the near future. So how can businesses open back up while ensuring...
Calitho is selling protective face shields
Calitho has been producing thousands of protective face shields to donate to local front-line personnel. Now, we are opening up that supply to the general public. This style of protective...
How to put together a Calitho face shield
We've been working to serve our community in anyway we can during this ongoing crisis. As part of these efforts, we've created and donated thousands of protective face shields to...
The Calitho Cookbook
A message from our president, Mardjan Taheripour. On behalf of myself and our Calitho family, we hope all of you and your loved ones are staying safe and healthy during these challenging and uncertain...
What resolution should I use for printing?
Resolution is one primary concern when designing a file for printing. Using too low of a resolution can degrade an image and make the final printed product look blurry. Starting...
Window signage: Everything you need to know
Window signage has become one of the most effective ways for businesses to communicate with potential customers today. For brick-and-mortar businesses, window space can be the most valuable advertising real...
What is variable data printing?
Variable data printing (VDP) is a printing method that can change printed content within a press run with no interruptions. While older, offset methods would require numerous stoppages to change...
How to use direct mail marketing in 2020
With so much marketing spend shifting online in the last decade, it can be easy to forget direct mail marketing. However, direct mail is still one of the most effective...
What is foil stamping?
Foil stamping, sometimes called foil printing, is a method of applying colored foils to a surface for an elegant look. Much like embossing, foil stamping uses a combination of heat...
What is large format printing?
Large format, or wide format printing, is becoming one of the most popular printing methods today. As more advertising goes digital, the best way to make an impression in the...
Printshop Tour for EducationUSA Academy
Yesterday, Calitho lead a guided printshop tour for a group of international high school students visiting the US. EducationUSA Academy offers pre-college academic enrichment and cultural activities to students all...
What book binding method should you use for your booklet?
When producing booklets for your business, picking the right book binding method is as important as selecting the right content. While they all serve the same function, each method can...
What is UV coating?
UV coated paper can add extra shine or another layer of protection to your printed materials. But not everybody knows what UV coating is or how it works. What is...