What Is Paperboard?
A Beginner's Guide to One of Packaging's Most Versatile Materials Many people use the terms paper and paperboard interchangeably, but they are not the same. Paperboard combines strength, printability, and...
Made in the USA
How E-Commerce Is Changing Packaging Design
E-commerce continues to reshape the packaging industry, and the box that arrives on a customer's doorstep today looks very different than it did just a few years ago. As online...
The Science of Shelf Appeal: Why Consumers Pick One Package Over Another
Picture yourself standing in front of a store shelf filled with dozens of nearly identical products. You didn't plan to buy a particular brand, yet somehow one package catches your...
What Is Smart Healthcare Packaging?
According to the World Health Organization, approximately 50% of people with chronic diseases do not take their medications as prescribed. That's half of us! While many factors contribute to medication...
2026 Holiday Packaging Trends Shaping the Season
Holiday shopping is one of the most competitive times of the year, accounting for roughly one-fifth of annual U.S. retail sales. During this busy season, packaging becomes one of the...
Creative Ways to Use Scented Printing for Packaging
When people think of scented printing, scratch-and-sniff stickers are usually the first thing that comes to mind. However, today’s scented printing technology has evolved far beyond novelty products. Brands now...
Why Influencer Kits Drive Product Launch Success
Influencer Marketing by the Numbers Launching a new product is more competitive than ever, making it increasingly important for brands to create memorable first impressions. One marketing strategy that continues...
Design Services Education Equipment & Technology Made in the USA Out-of-the-box Print Company Print Shop
Scented Printing: How Scratch-and-Sniff Printing Works
In today's competitive marketplace, brands are always looking for creative ways to stand out and connect with customers. Scented printing, also known as scratch-and-sniff printing, adds a new dimension to...
What is a RELF Box?
RELF boxes (Roll End Lock Front) explained! When brands need packaging that combines strength, presentation, and sustainability, RELF boxes are often an excellent choice. This self-locking folding carton style features...
Unbox the Unexpected: Influencer Kit Trends for 2026
Influencer kits are no longer just packaging. In 2026, brands are transforming PR boxes into fully engineered experiences designed for social sharing, memorable reveals, and premium presentation. The most successful...
Epson Proof vs Press Check: Key Differences in Print Approval
Understanding Two Key Steps in Professional Print Approval In commercial printing and packaging, approval happens in stages. Two terms clients often hear are Epson (or ORIS) proof and press check....
What Are the Different Types of Folds in Printing?
When it comes to commercial printing, the way a piece is folded can be just as important as the design itself. From brochures and pamphlets to maps and even self-mailers,...
How Do You Design a Trade Show Booth That Attracts More Visitors?
Designing a trade show booth that stands out on a crowded show floor requires more than good visuals - it demands strategy. The most successful trade show booth displays combine...
Sustainable Beauty Packaging in 2026
Why Performance and Sustainability Must Work Together Beauty packaging continues to evolve as brands face growing pressure to balance sustainability, shelf impact, and operational efficiency. Recent industry reporting highlights a...
Sustainable Printing
7 Ways Print Buyers Can Reduce Waste and Carbon Footprint Sustainability in print isn’t just a “printer problem.” Buyers have real leverage, often more than they realize. Mostly because the...
PR Boxes That Drive Shares and Sales in 2026
Influencer kits (also called PR boxes) are one of the most effective ways to launch products and spark user-generated content in 2026. But today’s creators expect more than a pretty...
Packaging Engineered to Perform
Calitho CAD Design Premium packaging has to do more than look good-it has to hold its shape and protect the product through shipping, shelf time, and the unboxing. At Calitho,...
Influencer PR Box Packaging Ideas for 2026
Create a WOW Unboxing Experience Influencer marketing in 2026 is faster, more competitive, and more video-first than ever, so your packaging can’t just “look nice.” The best influencer PR box...
2026 Branding Refresh
Make Your Print and Packaging Stand Out A new year is the perfect time to look at your packaging and ask a simple question: Would someone notice this in three...
The Indie Beauty Boom
How Independent Brands Are Redefining 2025–2026 The beauty world is shifting, and indie brands are at the heart of the movement. Modern consumers crave honesty and originality- and independent labels...
Because knowing the difference between CMYK and PMS makes you cooler.
In print, the right lingo is your superpower. Whether you’re prototyping packaging, mapping out new collateral, or building an influencer kit, speaking the language keeps projects smooth and results spot-on....
Scary Good Campaigns: Lessons in Seasonal Marketing
Every October, brands pull out their most creative tricks and treats to capture the spirit of Halloween. From spooky commercials to interactive stunts, Halloween marketing proves just how powerful seasonal...
Sweet Lessons in Brand Loyalty from Halloween Candy
Every Halloween, candy isn’t just a treat, it’s a lesson in brand power! When kids rush home with their trick-or-treat bags, certain brands always rise to the top. Think Reese’s,...
Small but Mighty Packaging
The Rise of Sample Size and Mini Packaging in Beauty In the beauty industry, packaging trends often reflect how consumers shop, test, and experience products. Today, one of the fastest-growing...
Make Every Day Count in 2026 with Custom Calendars
History of Calendars Calendars are one of humanity’s earliest organizational tools. Archaeologists have found evidence of lunar-tracking notches carved into bone as early as 8,000 BCE in Scotland. The Egyptians...
Open Enrollment Printing: Let’s Get Started!
Every fall, healthcare providers, insurers, and HR departments face one of the busiest periods of the year: open enrollment season. From October through December, employees review their health plan options,...
Innovative Ways to Showcase Your Beauty Products
In today’s beauty market, packaging isn’t just protection, it’s presentation, storytelling, and strategy. Laneige’s Bubble Tea Lip Balm launch captures this with packaging that resembles bubble tea cups, featuring a...
Custom Direct Mail Printing Services
In a world dominated by digital ads and overflowing inboxes, direct mail remains one of the most effective ways to connect with your audience. Tangible, targeted, and memorable, direct mail...
Case Study Equipment & Technology Green Practices Hot off the Press! Inside Calitho Made in the USA Out-of-the-box Print Company Print Shop Uncategorized
VanishPak
This Box has a Vanishing Act! This isn’t a gimmick—it’s packaging innovation in action.Tested, proven, and fully dissolvable, this eco-friendly material dissolves in water. VanishPak! This Box has a Vanishing...
Look for Calitho at CosmoProf in Las Vegas July 15-17
Cosmoprof North America is the leading B2B beauty trade show. It brings together all the top brands, manufacturers, and innovators across skincare, cosmetics, hair, and packaging. Calitho will be exhibiting...
The Resurgence of Printed Catalogs
In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...
Why Businesses Choose Calitho for Printing Made in the USA
Tariff-ied of Overseas Printing? With tariff regulations changing rapidly and global supply chains becoming more unpredictable, businesses are rethinking their approach to printing and packaging. At Calitho, we offer a...