Is Print Collateral Still Relevant?

September 11, 2023

In today’s fast-paced digital age, it’s easy to forget about print collateral. Any printed materials used to promote services, a company, offers, events, or any other announcements fall under this category. It’s incredibly versatile!

In an era where we are bombarded with digital ads and emails, print collateral offers a physical connection to a company. Holding a well-designed brochure or booklet can have a stronger and more memorable impact. People often keep brochures, business cards, and posters for future reference, which can provide an ongoing reminder of your brand.

With an increase in digital marketing, sending tangible items can be a powerful tool that compliments any online effort. By using the same color schemes, fonts, and imagery across your digital platform and print materials, you create a cohesive brand identity that resonates with your audience. For example, QR codes can link print collateral to online content, providing a cohesive, interactive experience.

Print materials offer a different way to engage with your audience. People often associate well-crafted print materials with trustworthiness and professionalism. Even more, you can tailor your materials to specific demographics, events, or locations, ensuring that your message reaches the right people at the right time.

Calitho can create customized collateral that speaks directly to individual recipients, increasing engagement and response rates. With flexible quantities, no batch is too big or too small. Even more, we have our own mail house which cuts costs and increases reliability.

Print collateral is far from obsolete; it remains a valuable and effective marketing tool. When integrated strategically with your digital marketing efforts, print materials can help you stand out in a crowded digital landscape. Never underestimate the timeless power of print collateral in our digital world.

Calitho is a commercial printer and visual communications company serving the San Francisco Bay Area and beyond. Let us help with your next printing project by requesting a quote today.