What Is Paperboard?
A Beginner's Guide to One of Packaging's Most Versatile Materials Many people use the terms paper and paperboard interchangeably, but they are not the same. Paperboard combines strength, printability, and...
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The Science of Shelf Appeal: Why Consumers Pick One Package Over Another
Picture yourself standing in front of a store shelf filled with dozens of nearly identical products. You didn't plan to buy a particular brand, yet somehow one package catches your...
What Is Smart Healthcare Packaging?
According to the World Health Organization, approximately 50% of people with chronic diseases do not take their medications as prescribed. That's half of us! While many factors contribute to medication...
2026 Holiday Packaging Trends Shaping the Season
Holiday shopping is one of the most competitive times of the year, accounting for roughly one-fifth of annual U.S. retail sales. During this busy season, packaging becomes one of the...
Creative Ways to Use Scented Printing for Packaging
When people think of scented printing, scratch-and-sniff stickers are usually the first thing that comes to mind. However, today’s scented printing technology has evolved far beyond novelty products. Brands now...
Why Influencer Kits Drive Product Launch Success
Influencer Marketing by the Numbers Launching a new product is more competitive than ever, making it increasingly important for brands to create memorable first impressions. One marketing strategy that continues...
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Scented Printing: How Scratch-and-Sniff Printing Works
In today's competitive marketplace, brands are always looking for creative ways to stand out and connect with customers. Scented printing, also known as scratch-and-sniff printing, adds a new dimension to...
What Does FSC® Certified Mean?
As sustainability becomes a greater priority for brands and consumers alike, understanding the materials behind your packaging is more important than ever. One of the most widely recognized standards for...
Unbox the Unexpected: Telescoping Round Boxes
Influencer kits are no longer just packaging. In 2026, brands are transforming PR mailers into immersive brand experiences designed for social sharing, memorable reveals, and premium presentation. As influencer marketing...
Unbox the Unexpected: Influencer Kit Trends for 2026
Influencer kits are no longer just packaging. In 2026, brands are transforming PR boxes into fully engineered experiences designed for social sharing, memorable reveals, and premium presentation. The most successful...
How Do You Design a Trade Show Booth That Attracts More Visitors?
Designing a trade show booth that stands out on a crowded show floor requires more than good visuals - it demands strategy. The most successful trade show booth displays combine...
Sustainable Beauty Packaging in 2026
Why Performance and Sustainability Must Work Together Beauty packaging continues to evolve as brands face growing pressure to balance sustainability, shelf impact, and operational efficiency. Recent industry reporting highlights a...
Packaging Engineered to Perform
Calitho CAD Design Premium packaging has to do more than look good-it has to hold its shape and protect the product through shipping, shelf time, and the unboxing. At Calitho,...
Influencer PR Box Packaging Ideas for 2026
Create a WOW Unboxing Experience Influencer marketing in 2026 is faster, more competitive, and more video-first than ever, so your packaging can’t just “look nice.” The best influencer PR box...
2026 Branding Refresh
Make Your Print and Packaging Stand Out A new year is the perfect time to look at your packaging and ask a simple question: Would someone notice this in three...
Because knowing the difference between CMYK and PMS makes you cooler.
In print, the right lingo is your superpower. Whether you’re prototyping packaging, mapping out new collateral, or building an influencer kit, speaking the language keeps projects smooth and results spot-on....
Small but Mighty Packaging
The Rise of Sample Size and Mini Packaging in Beauty In the beauty industry, packaging trends often reflect how consumers shop, test, and experience products. Today, one of the fastest-growing...
How Window Graphics Can Boost Your Brand Visibility
What You Need to Know About Window Graphics Window graphics are an essential tool for branding, advertising, privacy, and aesthetic enhancement in commercial spaces. Whether applied to storefronts, office partitions,...
The Resurgence of Printed Catalogs
In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...
Pantone Color of the Year for 2025
The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...
How Calitho Strengthens Retail Purchasing Departments
In the competitive world of retail, the purchasing department plays a pivotal role in maintaining efficient operations, reducing costs, and enhancing the customer experience. By partnering with Calitho, retail purchasing...
Environmental Graphics for Every Industry
What Are Environmental Graphics? Environmental graphics are large-format visuals applied to walls, windows, floors, and architectural surfaces to enhance a space. They include wall coverings, murals, window graphics, floor decals,...
Calitho Supports POV Beauty’s 2025 Launch
A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty’s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira....
Choosing the Right Wallcovering
When choosing the right wallcovering for commercial spaces, durability, maintenance, and aesthetics are key factors. Some of the most popular wallcovering options balance style and function, making them ideal for...
Cécred VIP PR Box Project
The Cécred VIP PR Box Project was a challenge that demanded creativity and innovation—and Calitho was ready to deliver. Beginning in November 2023, this ambitious project set out to create...
Branding for the New Year
As the year draws to a close, you might be considering branding for the new year. In what ways can you make your designs more eye-catching? For all products, first...
Where Can I Get This Printed?
Where can I get this printed? A common question for those needing to get something printed. Calitho is a premier one-stop shop for all your printing needs, offering a comprehensive...
Elevate Your Sports Marketing Strategy
In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...
Why You Need To Do Holiday Packaging
Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...
What You Need to Know About Influencer Kits
PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...
Designing for Cost Savings
As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...
How To: Custom Influencer Marketing Boxes
You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...