Design Services Archives | Calitho Printing Packaging Bay Area

Foil, Embossing, or Spot UV? How to Choose Print Finishes

November 9, 2026

A metallic logo catches the light. A raised title creates dimension. A glossy pattern appears as the package turns. Each effect changes the design differently. Choosing specialty print finishes starts...

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Direct Mail Trends for 2027: Texture, Scent, and Interactive Design

October 19, 2026

by Parsa

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Texture you can feel. Scent you can experience. Paper structures that invite you to explore. Take a look at the physical features that bring direct mail to life and how...

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How to Reduce Waste in Printing and Packaging

September 28, 2026

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When a brochure, carton, or influencer kit creates more waste than expected, the cause may trace back to a decision made long before production: an oversized format, an extra insert,...

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AI Packaging Design: Can It Actually Be Manufactured?

September 21, 2026

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Artificial intelligence can create an impressive packaging concept in seconds. Ask for a luxury beauty box with a dramatic product reveal and sustainable materials, and generative AI can produce something...

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What Is Paperboard?

August 24, 2026

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A Beginner's Guide to One of Packaging's Most Versatile Materials Many people use the terms paper and paperboard interchangeably, but they are not the same. Paperboard combines strength, printability, and...

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The Science of Shelf Appeal: Why Consumers Pick One Package Over Another

August 10, 2026

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Picture yourself standing in front of a store shelf filled with dozens of nearly identical products. You didn't plan to buy a particular brand, yet somehow one package catches your...

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What Is Smart Healthcare Packaging?

August 3, 2026

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According to the World Health Organization, approximately 50% of people with chronic diseases do not take their medications as prescribed. That's half of us! While many factors contribute to medication...

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2026 Holiday Packaging Trends Shaping the Season

July 27, 2026

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Holiday shopping is one of the most competitive times of the year, accounting for roughly one-fifth of annual U.S. retail sales. During this busy season, packaging becomes one of the...

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Creative Ways to Use Scented Printing for Packaging

July 20, 2026

by Parsa

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When people think of scented printing, scratch-and-sniff stickers are usually the first thing that comes to mind. However, today’s scented printing technology has evolved far beyond novelty products. Brands now...

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Why Influencer Kits Drive Product Launch Success

July 13, 2026

by Parsa

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Influencer Marketing by the Numbers Launching a new product is more competitive than ever, making it increasingly important for brands to create memorable first impressions. One marketing strategy that continues...

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Scented Printing: How Scratch-and-Sniff Printing Works

July 6, 2026

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In today's competitive marketplace, brands are always looking for creative ways to stand out and connect with customers. Scented printing, also known as scratch-and-sniff printing, adds a new dimension to...

What Does FSC® Certified Mean?

June 30, 2026

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As sustainability becomes a greater priority for brands and consumers alike, understanding the materials behind your packaging is more important than ever. One of the most widely recognized standards for...

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Unbox the Unexpected: Telescoping Round Boxes

June 15, 2026

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Influencer kits are no longer just packaging. In 2026, brands are transforming PR mailers into immersive brand experiences designed for social sharing, memorable reveals, and premium presentation. As influencer marketing...

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Unbox the Unexpected: Influencer Kit Trends for 2026

June 8, 2026

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Influencer kits are no longer just packaging. In 2026, brands are transforming PR boxes into fully engineered experiences designed for social sharing, memorable reveals, and premium presentation. The most successful...

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How Do You Design a Trade Show Booth That Attracts More Visitors?

April 27, 2026

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Designing a trade show booth that stands out on a crowded show floor requires more than good visuals - it demands strategy. The most successful trade show booth displays combine...

Sustainable Beauty Packaging in 2026

April 15, 2026

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Why Performance and Sustainability Must Work Together Beauty packaging continues to evolve as brands face growing pressure to balance sustainability, shelf impact, and operational efficiency. Recent industry reporting highlights a...

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Packaging Engineered to Perform

February 13, 2026

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Calitho CAD Design Premium packaging has to do more than look good-it has to hold its shape and protect the product through shipping, shelf time, and the unboxing. At Calitho,...

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Influencer PR Box Packaging Ideas for 2026

January 22, 2026

by Parsa

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Create a WOW Unboxing Experience Influencer marketing in 2026 is faster, more competitive, and more video-first than ever, so your packaging can’t just “look nice.” The best influencer PR box...

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2026 Branding Refresh

January 13, 2026

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Make Your Print and Packaging Stand Out A new year is the perfect time to look at your packaging and ask a simple question: Would someone notice this in three...

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Because knowing the difference between CMYK and PMS makes you cooler.

November 4, 2025

by Parsa

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In print, the right lingo is your superpower. Whether you’re prototyping packaging, mapping out new collateral, or building an influencer kit, speaking the language keeps projects smooth and results spot-on....

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Small but Mighty Packaging

October 8, 2025

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The Rise of Sample Size and Mini Packaging in Beauty In the beauty industry, packaging trends often reflect how consumers shop, test, and experience products. Today, one of the fastest-growing...

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How Window Graphics Can Boost Your Brand Visibility

June 30, 2025

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What You Need to Know About Window Graphics Window graphics are an essential tool for branding, advertising, privacy, and aesthetic enhancement in commercial spaces. Whether applied to storefronts, office partitions,...

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The Resurgence of Printed Catalogs

May 27, 2025

by Parsa

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In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...

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Pantone Color of the Year for 2025

April 30, 2025

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The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...

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How Calitho Strengthens Retail Purchasing Departments

April 10, 2025

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In the competitive world of retail, the purchasing department plays a pivotal role in maintaining efficient operations, reducing costs, and enhancing the customer experience. By partnering with Calitho, retail purchasing...

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Environmental Graphics for Every Industry

April 8, 2025

by Parsa

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What Are Environmental Graphics? Environmental graphics are large-format visuals applied to walls, windows, floors, and architectural surfaces to enhance a space. They include wall coverings, murals, window graphics, floor decals,...

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Calitho Supports POV Beauty’s 2025 Launch

March 31, 2025

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A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty’s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira....

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Choosing the Right Wallcovering

March 14, 2025

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When choosing the right wallcovering for commercial spaces, durability, maintenance, and aesthetics are key factors. Some of the most popular wallcovering options balance style and function, making them ideal for...

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Cécred VIP PR Box Project

February 24, 2025

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The Cécred VIP PR Box Project was a challenge that demanded creativity and innovation—and Calitho was ready to deliver. Beginning in November 2023, this ambitious project set out to create...

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Branding for the New Year

December 4, 2024

by Parsa

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As the year draws to a close, you might be considering branding for the new year. In what ways can you make your designs more eye-catching? For all products, first...

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Where Can I Get This Printed?

November 12, 2024

by Parsa

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Where can I get this printed? A common question for those needing to get something printed. Calitho is a premier one-stop shop for all your printing needs, offering a comprehensive...

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Elevate Your Sports Marketing Strategy

August 12, 2024

by Parsa

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In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...

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Why You Need To Do Holiday Packaging

August 7, 2024

by Parsa

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Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...

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What You Need to Know About Influencer Kits

July 29, 2024

by Parsa

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PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...

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How To Elevate Your Cosmetic Packaging

July 24, 2024

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packaging embellishments

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Designing for Cost Savings

July 24, 2023

by Parsa

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As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...

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How To: Custom Influencer Marketing Boxes

April 28, 2021

by Parsa

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You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...