Digital Printing

January 1, 2024

The world’s first digital printing hit the market in 1993, and its name was Indigo.

Digital printing differs from conventional methods by directly transferring digital files onto a variety of surfaces. This process eliminates the need for cumbersome plates and allows for quicker turnaround times, making it an ideal choice for on-demand and short-run printing. Whether you’re producing marketing materials, packaging, or personalized items, digital printing offers flexibility and precision.

One of the key advantages of this method is in its ability to accommodate variable data printing. This means that each printed piece can be customized with unique information, catering to individual preferences or targeted marketing efforts. Personalized direct mail, labels, and promotional products can be more effective when tailored to specific audiences.

Furthermore, digital printing provides vibrant and high-quality results. The technology allows for finer details, intricate designs, and a broader color spectrum, ensuring that the final product accurately reflects the digital file. It offers color matching and can remain consistent with brand design and larger presses.

There are two primary methods: inkjet and laser printing. Inkjet printers use tiny nozzles to spray liquid ink onto the printing surface. The nozzles are controlled electronically to create precise patterns, resulting in high-resolution prints. Laser printers use a laser beam to create an electrostatic charge on a photoconductive drum or belt. This charge attracts toner particles, which transfer and fuse onto the substrate using heat. Laser printing is common in commercial and office settings.

The environmental benefits of digital printing are also noteworthy. Unlike traditional methods that often generate excess waste in the form of plates and chemicals, digital printing produces minimal setup waste. Additionally, the ability to print on demand reduces the need for large inventories, minimizing the environmental impact associated with excess production and disposal. Further, our press uses liquid inks instead of dry toners, which is environmentally conscious as it reduces the amount of liquid required. This also complies with California Propistion 65 on toxic materials.

For over 20 years, Calitho has been offering digital printing services. We are a commercial printer and visual communications company serving clients across the U.S. Let us help with your next printing project by requesting a quote today.