Tech & Print: QR Codes

August 14, 2023

In today’s rapidly evolving digital landscape, the integration of technology with traditional industries continues to reshape the way we interact with the world around us. One striking example of this can be observed in the convergence of tech within the print and packaging industry. Once considered two distinct domains, these industries are now intertwining in innovative and mutually beneficial ways.

Companies can bridge the gap between physical and digital in their print and packaging easily. There are a variety of ways technology and printing are working together, from QR codes to E-Commerce. Interactive product demonstrations can stand out and highlight a brand’s connectivity or awareness with technology. They bring advantages that can bring valuable information and personalized content.

From a brand standpoint, one of the most significant advantages of QR codes is the ability to manage data about customer engagement. By leveraging engagement, brands can have valuable feedback about how to improve their product or bring more customers in. QR codes offer a direct and convenient bridge into online content from physical materials. Consumers can effortlessly scan QR codes to instantly access a wealth of information. Whether it’s product details, promotional offers, or exclusive content, codes provide a unique opportunity for brands to enhance customer engagement. The most challenging aspect of QR codes is proper implementation and landing page success. But some technological tinkering can solve this issue.

While the marriage of technology and print in the packaging industry undoubtedly presents challenges, the potential for enhancing user experiences and bridging the two industries is inevitable.

Calitho is a commercial printer and visual communications company serving clients across the U.S. Let us help with your next printing project by requesting a quote today.