What Is Paperboard?
A Beginner's Guide to One of Packaging's Most Versatile Materials Many people use the terms paper and paperboard interchangeably, but they are not the same. Paperboard combines strength, printability, and...
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How E-Commerce Is Changing Packaging Design
E-commerce continues to reshape the packaging industry, and the box that arrives on a customer's doorstep today looks very different than it did just a few years ago. As online...
The Science of Shelf Appeal: Why Consumers Pick One Package Over Another
Picture yourself standing in front of a store shelf filled with dozens of nearly identical products. You didn't plan to buy a particular brand, yet somehow one package catches your...
What Is Smart Healthcare Packaging?
According to the World Health Organization, approximately 50% of people with chronic diseases do not take their medications as prescribed. That's half of us! While many factors contribute to medication...
2026 Holiday Packaging Trends Shaping the Season
Holiday shopping is one of the most competitive times of the year, accounting for roughly one-fifth of annual U.S. retail sales. During this busy season, packaging becomes one of the...
Creative Ways to Use Scented Printing for Packaging
When people think of scented printing, scratch-and-sniff stickers are usually the first thing that comes to mind. However, today’s scented printing technology has evolved far beyond novelty products. Brands now...
Why Influencer Kits Drive Product Launch Success
Influencer Marketing by the Numbers Launching a new product is more competitive than ever, making it increasingly important for brands to create memorable first impressions. One marketing strategy that continues...
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Scented Printing: How Scratch-and-Sniff Printing Works
In today's competitive marketplace, brands are always looking for creative ways to stand out and connect with customers. Scented printing, also known as scratch-and-sniff printing, adds a new dimension to...
What Does FSC® Certified Mean?
As sustainability becomes a greater priority for brands and consumers alike, understanding the materials behind your packaging is more important than ever. One of the most widely recognized standards for...
What is a RELF Box?
RELF boxes (Roll End Lock Front) explained! When brands need packaging that combines strength, presentation, and sustainability, RELF boxes are often an excellent choice. This self-locking folding carton style features...
Unbox the Unexpected: Telescoping Round Boxes
Influencer kits are no longer just packaging. In 2026, brands are transforming PR mailers into immersive brand experiences designed for social sharing, memorable reveals, and premium presentation. As influencer marketing...
Unbox the Unexpected: Influencer Kit Trends for 2026
Influencer kits are no longer just packaging. In 2026, brands are transforming PR boxes into fully engineered experiences designed for social sharing, memorable reveals, and premium presentation. The most successful...
Epson Proof vs Press Check: Key Differences in Print Approval
Understanding Two Key Steps in Professional Print Approval In commercial printing and packaging, approval happens in stages. Two terms clients often hear are Epson (or ORIS) proof and press check....
What Are the Different Types of Folds in Printing?
When it comes to commercial printing, the way a piece is folded can be just as important as the design itself. From brochures and pamphlets to maps and even self-mailers,...
How Do You Design a Trade Show Booth That Attracts More Visitors?
Designing a trade show booth that stands out on a crowded show floor requires more than good visuals - it demands strategy. The most successful trade show booth displays combine...
Sustainable Beauty Packaging in 2026
Why Performance and Sustainability Must Work Together Beauty packaging continues to evolve as brands face growing pressure to balance sustainability, shelf impact, and operational efficiency. Recent industry reporting highlights a...
Sustainable Printing
7 Ways Print Buyers Can Reduce Waste and Carbon Footprint Sustainability in print isn’t just a “printer problem.” Buyers have real leverage, often more than they realize. Mostly because the...
PR Boxes That Drive Shares and Sales in 2026
Influencer kits (also called PR boxes) are one of the most effective ways to launch products and spark user-generated content in 2026. But today’s creators expect more than a pretty...
Packaging Engineered to Perform
Calitho CAD Design Premium packaging has to do more than look good-it has to hold its shape and protect the product through shipping, shelf time, and the unboxing. At Calitho,...
Influencer PR Box Packaging Ideas for 2026
Create a WOW Unboxing Experience Influencer marketing in 2026 is faster, more competitive, and more video-first than ever, so your packaging can’t just “look nice.” The best influencer PR box...
2026 Branding Refresh
Make Your Print and Packaging Stand Out A new year is the perfect time to look at your packaging and ask a simple question: Would someone notice this in three...
The Indie Beauty Boom
How Independent Brands Are Redefining 2025–2026 The beauty world is shifting, and indie brands are at the heart of the movement. Modern consumers crave honesty and originality- and independent labels...
Because knowing the difference between CMYK and PMS makes you cooler.
In print, the right lingo is your superpower. Whether you’re prototyping packaging, mapping out new collateral, or building an influencer kit, speaking the language keeps projects smooth and results spot-on....
Scary Good Campaigns: Lessons in Seasonal Marketing
Every October, brands pull out their most creative tricks and treats to capture the spirit of Halloween. From spooky commercials to interactive stunts, Halloween marketing proves just how powerful seasonal...
Sweet Lessons in Brand Loyalty from Halloween Candy
Every Halloween, candy isn’t just a treat, it’s a lesson in brand power! When kids rush home with their trick-or-treat bags, certain brands always rise to the top. Think Reese’s,...
Small but Mighty Packaging
The Rise of Sample Size and Mini Packaging in Beauty In the beauty industry, packaging trends often reflect how consumers shop, test, and experience products. Today, one of the fastest-growing...
Make Every Day Count in 2026 with Custom Calendars
History of Calendars Calendars are one of humanity’s earliest organizational tools. Archaeologists have found evidence of lunar-tracking notches carved into bone as early as 8,000 BCE in Scotland. The Egyptians...
Open Enrollment Printing: Let’s Get Started!
Every fall, healthcare providers, insurers, and HR departments face one of the busiest periods of the year: open enrollment season. From October through December, employees review their health plan options,...
Calitho Recognized Among North America’s Leading Printers in 2025
The Printing Impressions 300 is the annual ranking of the top printing companies in the U.S. and Canada is now published in the July issue of Printing Impressions magazine. Offering...
Pantone 2025 vs. Beauty Trends: Why the Industry Chose a Different Hue
Each year, the Pantone Color Institute announces a hue that’s meant to capture the cultural pulse and influence design across fashion, interiors, and branding. For 2025, that color is Mocha...
Innovative Ways to Showcase Your Beauty Products
In today’s beauty market, packaging isn’t just protection, it’s presentation, storytelling, and strategy. Laneige’s Bubble Tea Lip Balm launch captures this with packaging that resembles bubble tea cups, featuring a...
Custom Direct Mail Printing Services
In a world dominated by digital ads and overflowing inboxes, direct mail remains one of the most effective ways to connect with your audience. Tangible, targeted, and memorable, direct mail...
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VanishPak
This Box has a Vanishing Act! This isn’t a gimmick—it’s packaging innovation in action.Tested, proven, and fully dissolvable, this eco-friendly material dissolves in water. VanishPak! This Box has a Vanishing...
Look for Calitho at CosmoProf in Las Vegas July 15-17
Cosmoprof North America is the leading B2B beauty trade show. It brings together all the top brands, manufacturers, and innovators across skincare, cosmetics, hair, and packaging. Calitho will be exhibiting...
How Window Graphics Can Boost Your Brand Visibility
What You Need to Know About Window Graphics Window graphics are an essential tool for branding, advertising, privacy, and aesthetic enhancement in commercial spaces. Whether applied to storefronts, office partitions,...
Paper Wine Bottles Are Stirring Up the Industry
In 2025, wine packaging is undergoing a dramatic shift as brands rethink materials, design, and messaging. Glass may still dominate, especially for premium wines, but sustainability and innovation are reshaping...
The Resurgence of Printed Catalogs
In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...
2025 East Bay Innovation Award for Manufacturing
We’re excited to announce that Calitho has won a 2025 East Bay Innovation Award for Manufacturing, presented by the East Bay Economic Development Alliance! This recognition honors our continued dedication...
Why Businesses Choose Calitho for Printing Made in the USA
Tariff-ied of Overseas Printing? With tariff regulations changing rapidly and global supply chains becoming more unpredictable, businesses are rethinking their approach to printing and packaging. At Calitho, we offer a...
How Calitho Strengthens Retail Purchasing Departments
In the competitive world of retail, the purchasing department plays a pivotal role in maintaining efficient operations, reducing costs, and enhancing the customer experience. By partnering with Calitho, retail purchasing...
Environmental Graphics for Every Industry
What Are Environmental Graphics? Environmental graphics are large-format visuals applied to walls, windows, floors, and architectural surfaces to enhance a space. They include wall coverings, murals, window graphics, floor decals,...
Calitho Supports POV Beauty’s 2025 Launch
A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty’s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira....
Choosing the Right Wallcovering
When choosing the right wallcovering for commercial spaces, durability, maintenance, and aesthetics are key factors. Some of the most popular wallcovering options balance style and function, making them ideal for...
Visual Media Alliance Highlights Calitho’s Innovations
Thank you to Visual Media Alliance who has kindly written an article about Calitho for their Connect Magazine Fall 2024 edition. The magazine feature is titled "Harnessing the Future of...
Calitho’s Ranking in Printing Impressions 2024
Calitho's Ranking in Printing Impressions 2024 Happy 2025 and Congratulations to Calitho! The 2024 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the...
Branding for the New Year
As the year draws to a close, you might be considering branding for the new year. In what ways can you make your designs more eye-catching? For all products, first...
Where Can I Get This Printed?
Where can I get this printed? A common question for those needing to get something printed. Calitho is a premier one-stop shop for all your printing needs, offering a comprehensive...
Can I recycle paper with staples, sticky notes, or paper clips?
Can I recycle paper with staples, sticky notes, or paper clips? The answer is generally yes. Most recycling facilities are equipped to handle common contaminants like staples and paper clips....
Where can I get saddle stitch binding?
Saddle stitch binding is a popular and cost-effective method for binding printed materials. It involves folding sheets of paper and stitching them together along the fold line, creating a clean...
For The Best Direct Mail Marketing Results
Boost your campaign’s effectiveness for the best direct mail marketing results. Here are some key strategies: Targeted Mailing Lists: Ensure your mailing list is well-curated and up to date. Targeting...
Elevate Your Sports Marketing Strategy
In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...
Why You Need To Do Holiday Packaging
Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...
What You Need to Know About Influencer Kits
PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...
Cosmetics Influencer Kits and Marketing
Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...
How To: Custom Influencer Marketing Boxes
You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...