Tis the season to get that holiday packaging started!
Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break holiday period, they must consider packaging that resonates with buyers. Here are some insights into holiday packaging trends and why they matter:
Holiday packaging is moving away from traditional aesthetics. Brands are embracing untraditional design concepts. This shift is driven by a desire for authenticity and self-care. Brands are redefining what the holidays mean, focusing on identity and genuine celebration. Packaging design significantly impacts purchasing decisions. Approximately 72% of US consumers say that packaging influences their buying choices, and this figure rises to 81% for gifting.
Holiday Packaging
- Custom Product cartons or boxing, whether it be one item or a carrier, or specialty box for many items. Curate holiday gift sets by combining related products. For example, bundle skincare items, wine & spirit brands or food items to gourmet treats. Highlight the value and convenience of these bundles for holiday shoppers.
- Gift card packaging and retail gift card displays.
- Large format retail signage.
- Consider end of year corporate gifts such as custom calendars and cards.
Make it stand out!
- Create custom holiday packaging that reflects the spirit of the season. Consider festive colors, patterns, and seasonal designs.
- Color matters: 85% of consumers make purchasing decisions based on color. Use festive and joyful colors like red, green, silver, and gold to capture attention. Consider adding a touch of black and gold for elegance and luxury.
- Embossing adds texture and depth to your packaging with embossed or debossed patterns or logos.
- Metallic foil accents (gold, silver, copper) instantly elevate your design.
- Design and sell custom holiday cards, postcards, and gift tags. Personalize them with warm wishes and your brand logo.
- Embossing creates a tactile experience that feels special.
- Experiment with abstract shapes, illustrations, or theme-based patterns.
Holiday Marketing Campaigns:
- Leverage social media and email marketing to promote your holiday print and packaging products.
- Showcase behind-the-scenes glimpses of your packaging process and share customer testimonials.
- Partner with influencers or bloggers to showcase your holiday packaging. Their endorsements can drive sales and reach a wider audience. Surprise and engage your customers. Add interactive elements like pull-out tabs, hidden messages, or QR codes.
- Don’t forget Eco-Friendly Options
- Highlight sustainable packaging choices. Offer recycled paper, reusable bags, or compostable materials.
- Eco-conscious consumers appreciate brands that prioritize environmental responsibility.
- While aesthetics matter, ensure your packaging is practical.
The holiday season is just around the corner, and planning your custom holiday packaging can significantly enhance your brand’s appeal and create a memorable experience for your customers.
Calitho is a commercial printer and visual communications company serving the San Francisco Bay Area and beyond. We are a one-stop-shop for all things packaging and we are experts in designing and manufacturing influencer kits! Let us help with your next project by requesting a quote today.
