Hot off the Press

Awards & Recognition Equipment & Technology Hot off the Press! Print Company

In an era dominated by screens, printed catalogs are making an undeniable comeback. Once seemingly outdated, they’re now a strategic marketing tool embraced across industries, from fashion and wellness to...

2025 East Bay Innovation Award for Manufacturing

May 7, 2025

by Parsa

Culture Design Services Education

We’re excited to announce that Calitho has won a 2025 East Bay Innovation Award for Manufacturing, presented by the East Bay Economic Development Alliance! This recognition honors our continued dedication...

Pantone Color of the Year for 2025

April 30, 2025

by Parsa

Made in the USA Print Company Print Shop

The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...

Why Businesses Choose Calitho for Printing Made in the USA

April 15, 2025

by Parsa

Design Services Equipment & Technology Print Company Print Shop

Tariff-ied of Overseas Printing? With tariff regulations changing rapidly and global supply chains becoming more unpredictable, businesses are rethinking their approach to printing and packaging. At Calitho, we offer a...

How Calitho Strengthens Retail Purchasing Departments

April 10, 2025

by Parsa

Design Services Equipment & Technology Green Practices Inside Calitho Print Company Print Shop

In the competitive world of retail, the purchasing department plays a pivotal role in maintaining efficient operations, reducing costs, and enhancing the customer experience. By partnering with Calitho, retail purchasing...

Environmental Graphics for Every Industry

April 8, 2025

by Parsa

Case Study Design Services Hot off the Press! Print Company Print Shop

What Are Environmental Graphics? Environmental graphics are large-format visuals applied to walls, windows, floors, and architectural surfaces to enhance a space. They include wall coverings, murals, window graphics, floor decals,...

Calitho Supports POV Beauty’s 2025 Launch

March 31, 2025

by Parsa

Design Services Equipment & Technology Print Company Print Shop

A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty’s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira....

Choosing the Right Wallcovering

March 14, 2025

by Parsa

Case Study Design Services

When choosing the right wallcovering for commercial spaces, durability, maintenance, and aesthetics are key factors. Some of the most popular wallcovering options balance style and function, making them ideal for...

Cécred VIP PR Box Project

February 24, 2025

by Parsa

Awards & Recognition Hot off the Press! Inside Calitho Print Company Print Shop

The Cécred VIP PR Box Project was a challenge that demanded creativity and innovation—and Calitho was ready to deliver. Beginning in November 2023, this ambitious project set out to create...

Visual Media Alliance Highlights Calitho’s Innovations

February 3, 2025

by Parsa

Awards & Recognition Culture Hot off the Press! Inside Calitho Print Company Print Shop

Thank you to Visual Media Alliance who has kindly written an article about Calitho for their Connect Magazine Fall 2024 edition. The magazine feature is titled "Harnessing the Future of...

Calitho’s Ranking in Printing Impressions 2024

January 14, 2025

by Parsa

Design Services Print Company Print Shop

Calitho's Ranking in Printing Impressions 2024 Happy 2025 and Congratulations to Calitho! The 2024 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the...

Branding for the New Year

December 4, 2024

by Parsa

Design Services Green Practices Inside Calitho Print Company Print Shop

As the year draws to a close, you might be considering branding for the new year. In what ways can you make your designs more eye-catching? For all products, first...

Where Can I Get This Printed?

November 12, 2024

by Parsa

Where can I get this printed? A common question for those needing to get something printed. Calitho is a premier one-stop shop for all your printing needs, offering a comprehensive...

Is today voting day?

November 4, 2024

by Parsa

Education Green Practices

Yes, it is!! And your vote counts! Looking back, there is a rich history of print and voting ballots that has evolved significantly over time. In the early 19th century...

Can Candy Wrappers Be Recycled?

October 28, 2024

by Parsa

Green Practices Print Company Print Shop

Happy Halloween! It's that spooky time of year again! Have you ever considered if your candy wrappers can be recycled? Unfortunately, most candy wrappers are not recyclable through regular curbside...

Can I recycle paper with staples, sticky notes, or paper clips?

October 23, 2024

by Parsa

Equipment & Technology Print Company Print Shop

Can I recycle paper with staples, sticky notes, or paper clips? The answer is generally yes. Most recycling facilities are equipped to handle common contaminants like staples and paper clips....

Where can I get saddle stitch binding?

September 30, 2024

by Parsa

Equipment & Technology Print Company

Saddle stitch binding is a popular and cost-effective method for binding printed materials. It involves folding sheets of paper and stitching them together along the fold line, creating a clean...

For The Best Direct Mail Marketing Results

September 6, 2024

by Parsa

Culture Design Services Education Print Company Print Shop

Boost your campaign’s effectiveness for the best direct mail marketing results. Here are some key strategies: Targeted Mailing Lists: Ensure your mailing list is well-curated and up to date. Targeting...

Elevate Your Sports Marketing Strategy

August 12, 2024

by Parsa

Design Services Education Print Company Print Shop

In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...

Why You Need To Do Holiday Packaging

August 7, 2024

by Parsa

Design Services Education Hot off the Press! Print Company

Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...

What You Need to Know About Influencer Kits

July 29, 2024

by Parsa

PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...

Design Services

How To Elevate Your Cosmetic Packaging

July 24, 2024

by Parsa

packaging embellishments

Hot off the Press!

Look for Calitho at COSMOPROF!

June 28, 2024

by Parsa

July 23 - 25, 2024 at the Mandalay Bay Convention Center in Las Vegas Calitho will be exhibiting at Booth #22103 at the CosmoProf trade show in the CosmoPack area. This is...

Education Inside Calitho

Best Influencer PR Kits

June 11, 2024

by Parsa

Hot off the Press! Inside Calitho Uncategorized

The Best Influencer PR kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important...

What is Commercial Print?

June 7, 2024

by Parsa

Education Green Practices

When companies need printed materials for their operations, they turn to commercial printing services. These services offer a wide range of products, including on-demand printing and custom online print portals. The type of...

Eco-Friendly Packaging Expert

May 28, 2024

by Parsa

Equipment & Technology Inside Calitho

Calitho, known as an eco-friendly packaging expert, with a commitment to sustainable and environmentally responsible practices. We are making printing processes more sustainable! Calitho is an early adopter of green printing technology....

Kitting Services

April 24, 2024

by Parsa

Green Practices Hot off the Press! Inside Calitho

Fulfillment kitting services is the process of combining multiple individual items into a single package, which are sold and shipped as one unit. This practice is common in e-commerce and...

What are Eco-Friendly Packaging Options for Influencer PR Boxes?

April 22, 2024

by Parsa

Equipment & Technology Green Practices Hot off the Press!

Incorporating sustainability into your eco-friendly influencer PR box design is a fantastic initiative! Not only does it align with ethical practices, but it also resonates with environmentally conscious audiences. Here...

Best Holiday Packaging

April 15, 2024

by Parsa

Tis the season to get that holiday packaging started! Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break...

Designing the Best Influencer PR Box

April 8, 2024

by Parsa

Creativity in Design Designing the best influencer PR box or kit packaging involves considering several factors such as brand identity, target audience, functionality, and aesthetic appeal. Here are some key...

What are Influencer Kits?

April 5, 2024

by Parsa

Education Equipment & Technology Inside Calitho

Influencer kits have become an integral part of the modern marketing landscape. Meticulously crafted packages designed to create a buzz around a brand or product. These kits play a pivotal role...

One-Stop-Shop for Luxury Packaging

March 25, 2024

by Parsa

One-stop-shop printing has the ability to not just meet but exceed the needs of their client's luxury packaging. Different techniques can be combined to achieve unique, high-end results. For example,...

What is Live Shopping Influencer Marketing?

March 22, 2024

by Parsa

Awards & Recognition Inside Calitho

"Shoppertainment" Live shopping influencer marketing also known as "shoppertainment" is a burgeoning trend in the realm of e-commerce and social media marketing. This concept involves influencers hosting live-streamed shopping events...

Calitho’s Ranking in the Printing Impressions 300 List for 2023

March 11, 2024

by Parsa

Culture Education Hot off the Press!

The 2023 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the 40th annual list curated by the editors of Printing Impressions. With Calitho...

Marketing Influencers & the Creator Economy

February 26, 2024

by Parsa

Education Hot off the Press!

The "Creator Economy" refers to the culture of individuals who create and distribute content online. Often leveraging digital platforms and technologies to reach audiences and monetize their work. This phenomenon...

Influencer Marketing and Small Business

February 13, 2024

by Parsa

Influencer marketing can be a powerful tool for small businesses. It offers numerous benefits that can help them reach their target audience, build brand awareness, and drive sales. Here are...

Influencer Culture & the Secrets of Marketing

February 8, 2024

by Parsa

In today's digital age, the rise of social media and online platforms has given birth to a vibrant ecosystem of influencers. Since this market took off, they wield significant sway...

Influencer kits are all the rage in 2024

January 30, 2024

by Parsa

Education Equipment & Technology Hot off the Press! Uncategorized

Influencer kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important aspect of product...

What About Binding?

January 15, 2024

by Parsa

There are various methods for binding materials together, and the choice of binding method depends on the type of materials involved, the intended use, and the desired appearance. Stapling Commonly...

Eye-Catching Tips

January 8, 2024

by Parsa

Equipment & Technology Hot off the Press! Inside Calitho

As we enter into the New Year, you might be considering how best to market your brand. In what ways can you make your designs more eye-catching? For all products,...

Digital Printing

January 1, 2024

by Parsa

Education Hot off the Press!

The world's first digital printing hit the market in 1993, and its name was Indigo. Digital printing differs from conventional methods by directly transferring digital files onto a variety of...

Packaging Trends 2024

December 18, 2023

by Parsa

Hot off the Press! Out-of-the-box

Have you considered your brand's 2024 packaging? From what we expect, 2024 is the year of sustainable, recyclable, and minimalist designs. Cleaner lines, fewer graphics, eco-friendly materials, and efforts in...

Custom Gift Packaging for Wine & Spirits

December 6, 2023

by Parsa

Are you looking for ideas or advice on designing packaging for a winery or spirits brand? There are many ways to approach it, from elegant and classic designs to more...

Hot off the Press!

Catch Us at WinExpo 2023!

November 8, 2023

by Parsa

Awards & Recognition Education Inside Calitho

On November 30th, we will be exhibiting at booth #602 at the North Coast Wine Industry Expo, trade show and conference. This event is a networking opportunity and resource for...

Exciting News for Calitho!

October 30, 2023

by Parsa

Education Inside Calitho Out-of-the-box

Calitho is on the list for the San Francisco Business Times! We are proud to announce Calitho has ranked 14th in the 100 Largest Minority-owned Businesses in the Bay Area!...

Creating Successful Gift Card Displays

October 24, 2023

by Parsa

Printing gift card displays are a common practice for businesses that want to promote and sell gift cards to customers. These displays are typically placed near checkout counters or in...

Print Halloween: Behind the Scenes

October 16, 2023

by Parsa

Halloween is a visual and festive holiday. Promoting and advertising during this season can be particularly effective with various types of print media. Not only can it capture the spirit...

The Printed History of Halloween

October 9, 2023

by Parsa

Awards & Recognition Culture Green Practices Uncategorized

Halloween has a surprisingly deep history within the world of print. It began with its debut on October 2, 1823, in the Wilmingtonian Newspaper. In 1823, the conversation around Halloween...

Hawaiian Banyan Trees

September 25, 2023

by Parsa

Awards & Recognition Inside Calitho Uncategorized

Recently, Calitho was asked to create an informational stand for the Hawaiian Banyan trees. We are honored to be entrusted with such an important project. The Hawaiian Banyan tree, scientifically...

Women-Owned Printing in the Modern World

September 18, 2023

by Parsa

Equipment & Technology Hot off the Press!

A women-owned business means that the majority of the company is owned by a woman or women. Women-owned businesses have become increasingly prevalent across the board. In the last 20...

Is Print Collateral Still Relevant?

September 11, 2023

by Parsa

Equipment & Technology Hot off the Press! Uncategorized

In today's fast-paced digital age, it's easy to forget about print collateral. Any printed materials used to promote services, a company, offers, events, or any other announcements fall under this...

The World of Wide Format

September 8, 2023

by Parsa

Education Equipment & Technology Hot off the Press! Uncategorized

The World of Wide format printing, also known as large format printing, involves producing prints larger than standard sizes. It relies on specialized equipment capable of handling a variety of...

What Can You Print On?

August 29, 2023

by Parsa

Green Practices Hot off the Press!

Did you know you can print on wood? What about plastic, metal, vinyl, cloth, or cork? These are just some of many possible substrates that can be printed on. Both...

How Recyclable is Paper?

August 21, 2023

by Parsa

Equipment & Technology Hot off the Press!

Societies have always recycled; it just didn’t look the same as it does today. The reuse of all types of materials was broadly practiced, and it has become more accessible...

Tech & Print: QR Codes

August 14, 2023

by Parsa

In today's rapidly evolving digital landscape, the integration of technology with traditional industries continues to reshape the way we interact with the world around us. One striking example of this...

Types of Wine Packaging

July 31, 2023

by Parsa

Hot off the Press! Uncategorized

Secondary wine packaging is an important consideration for wineries and wine retailers, as it can impact both the wine's presentation and its protection during shipping. The choice of secondary packaging...

What is in an Influencer Kit?

July 31, 2023

by Parsa

Design Services Education

An influencer kit is an excellent marketing tool that can connect a brand with their target consumer base. In doing so, the brand is hoping to gain more presence, the...

Designing for Cost Savings

July 24, 2023

by Parsa

Equipment & Technology Green Practices Hot off the Press! Inside Calitho

As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...

Our Green Practice History

July 17, 2023

by Parsa

Equipment & Technology Hot off the Press! Inside Calitho

Calitho has long been committed to sustainable, responsible management of natural resources and what impact we have on the environment. This is evident in our significant investment in our pressroom...

Tiny Folding & Packaging

June 26, 2023

by Parsa

Where do I go to print tiny folding inserts? Patient information leaflets, prescription inserts, folded inserts, tiny folding inserts, instruction inserts, PI’s; these are just some names for the super...

Hot off the Press!

Holiday Packaging, Already?

June 19, 2023

by Parsa

Education Hot off the Press!

It may seem crazy, but it's time to start thinking about your holiday packaging needs. A vibrant display or colorful package is an eye-catching way to engage with your customers...

What is Secondary Packaging?

June 12, 2023

by Parsa

Equipment & Technology Hot off the Press! Uncategorized

There are commonly three levels to packaging: primary packaging, secondary packaging, and tertiary packaging. Selecting the right packaging level depends upon the product involved as each level has a different...

String Tie Neckers!

June 5, 2023

by Parsa

Equipment & Technology Hot off the Press!

We are excited to announce a new addition to Calitho in-house capabilities: String Tie Neckers! String tie neckers, also known as hang tags, are a common tool to market on...

Discount Postage…Yes, please!

May 19, 2023

by Parsa

Education Green Practices

Discount USPS postage at Calitho? Yes Please! We are proud to announce the Calitho Mail House has officially upgraded to an “All Electronic Transactions” USPS system. Here is how it...

Earth Day & FSC Certification

April 22, 2023

by Parsa

Culture Education Print Company Print Shop

Happy Earth Day from all your friends at Calitho! Earth Day is a day of global celebration of green initiatives and environmental protection. As a print and packaging company, Calitho...

Cosmetics Influencer Kits and Marketing

May 14, 2021

by Parsa

Design Services Print Company Print Shop

Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...

How To: Custom Influencer Marketing Boxes

April 28, 2021

by Parsa

You can use custom influencer marketing boxes to promote beauty products, general swag, or apparel. The media platforms of Youtubers, Tik Tok stars and Instagram influencers have used this product...

What is soft touch lamination?

October 7, 2020

by Parsa

Lamination is typically about getting a visual effect: gloss is extra shine, matte is a dull finish. Soft touch lamination looks like a standard matte finish, but adds extra depth....

Why should my company use printed product catalogs?

September 30, 2020

by Parsa

Equipment & Technology Green Practices

Even in a digital world, printed product catalogs remain very effective ways to display your company’s offerings to consumers. Buyers need useful information now more than ever, and a well-designed...

How does Calitho make environmentally friendly product packaging?

July 10, 2020

by Parsa

We eliminate the use of plastic whenever we can and replace it with paper products. Whether this means plain paper, paperboard, or corrugated board, we always recycle any excess materials...

How can I make my business social distancing compliant?

May 1, 2020

by Parsa

Even as shelter-in-place orders are lifted, “social distancing” will be the new normal for business, at least in the near future. So how can businesses open back up while ensuring...

Calitho is selling protective face shields

April 20, 2020

by Parsa

Calitho has been producing thousands of protective face shields to donate to local front-line personnel. Now, we are opening up that supply to the general public. This style of protective...

How to put together a Calitho face shield

April 10, 2020

by Parsa

We've been working to serve our community in anyway we can during this ongoing crisis. As part of these efforts, we've created and donated thousands of protective face shields to...

The Calitho Cookbook

April 8, 2020

by Parsa

A message from our president, Mardjan Taheripour. On behalf of myself and our Calitho family, we hope all of you and your loved ones are staying safe and healthy during these challenging and uncertain...

What resolution should I use for printing?

March 11, 2020

by Parsa

Resolution is one primary concern when designing a file for printing. Using too low of a resolution can degrade an image and make the final printed product look blurry. Starting...

Window signage: Everything you need to know

March 3, 2020

by Parsa

Window signage has become one of the most effective ways for businesses to communicate with potential customers today. For brick-and-mortar businesses, window space can be the most valuable advertising real...

What is variable data printing?

February 27, 2020

by Parsa

Variable data printing (VDP) is a printing method that can change printed content within a press run with no interruptions. While older, offset methods would require numerous stoppages to change...

How to use direct mail marketing in 2020

February 19, 2020

by Parsa

With so much marketing spend shifting online in the last decade, it can be easy to forget direct mail marketing. However, direct mail is still one of the most effective...

What is foil stamping?

February 10, 2020

by Parsa

Foil stamping, sometimes called foil printing, is a method of applying colored foils to a surface for an elegant look. Much like embossing, foil stamping uses a combination of heat...

What is large format printing?

February 3, 2020

by Parsa

Large format, or wide format printing, is becoming one of the most popular printing methods today. As more advertising goes digital, the best way to make an impression in the...

Printshop Tour for EducationUSA Academy

January 30, 2020

by Parsa

Yesterday, Calitho lead a guided printshop tour for a group of international high school students visiting the US. EducationUSA Academy offers pre-college academic enrichment and cultural activities to students all...

What book binding method should you use for your booklet?

January 21, 2020

by Parsa

When producing booklets for your business, picking the right book binding method is as important as selecting the right content. While they all serve the same function, each method can...

What is UV coating?

January 15, 2020

by Parsa

UV coated paper can add extra shine or another layer of protection to your printed materials. But not everybody knows what UV coating is or how it works. What is...

What is saddle stitch binding?

January 9, 2020

by Parsa

If you look at any magazine, comic book, or brochure, you’re probably looking at an example of saddle stitch binding. It is one of the most popular book binding methods...

What is Embossing?

December 14, 2019

by calitho

Embossing refers to the process of making raised relief images into paper or cardstock, giving a three dimensional look. In the 19th century, the British postal service used embossing to...

What is die-cutting?

December 14, 2019

by calitho

Spend any time reading about the wide world of printing and you’re sure to encounter the term “die-cut”. But what is die-cutting? And just where does it fit into the...

CMYK versus RGB: Everything you need to know?

December 14, 2019

by calitho

RGB (Red, Green & Blue) and CMYK (Cyan, Magenta, Yellow & Black) are the most popular color models used today. Knowing the difference can be key to making sure your...

What’s the difference between Offset and Digital printing?

December 14, 2019

by calitho

You may have heard of the two main types of print: Offset and Digital. But what’s really the difference? And what format fits best for your printing needs? Offset Printing...

Capcom | Resident Evil Retail Display

December 10, 2019

by calitho

Imagine 18 semi-trailer trucks filled with product leaving our warehouse at the same time. This is a study in complex logistics and fulfillment management. Designed and produced on-budget within 3...

5 Most Popular Printed Marketing Materials

November 12, 2019

by calitho

Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...

Why Print Isn’t Dead

November 12, 2019

by calitho

Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...

The 10 Mandates of Printing

November 12, 2019

by calitho

Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...

Halloween at the Plant

November 11, 2019

by calitho

Calitho participates in our annual costume contest.

Levi’s | Semi-Annual Catalog

June 5, 2019

by calitho

Apparel. Highly color sensitive. We printed this 200+ page multi-brand catalog to match crucial color on denim washes and lifestyle images. 4,000 pieces to 3,000 locations in 2 weeks from...

Hotel Castello di Casole | Marketing Promotion Kit

December 11, 2018

by calitho

How do you ship 318, two-foot Cyprus trees around the world without any damage or Customs issues? We turned a fulfillment nightmare into a case study in global logistics. We...

Media X | Conference Materials

December 10, 2017

by calitho

How do you grab attention at a major conference? A giant Eames House of Cards, sidewalk chalk graiti, and brightly colored window cling signage for starters. All built to be...

AT&T | Power-On Kit

May 19, 2017

by calitho