Pantone Color of the Year for 2025
The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...
Education
Is today voting day?
Yes, it is!! And your vote counts! Looking back, there is a rich history of print and voting ballots that has evolved significantly over time. In the early 19th century...
Can Candy Wrappers Be Recycled?
Happy Halloween! It's that spooky time of year again! Have you ever considered if your candy wrappers can be recycled? Unfortunately, most candy wrappers are not recyclable through regular curbside...
Elevate Your Sports Marketing Strategy
In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...
Why You Need To Do Holiday Packaging
Holiday packaging can be a wise business move for a number of reasons, beyond just offering a festive touch. The time is now to make the most of this holiday...
What You Need to Know About Influencer Kits
PR Boxes and Influencer Kits are essential tools for brands to engage with their audience and build relationships with influencers. These kits vary widely depending on the goals of the...
Best Influencer PR Kits
The Best Influencer PR kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important...
Eco-Friendly Packaging Expert
Calitho, known as an eco-friendly packaging expert, with a commitment to sustainable and environmentally responsible practices. We are making printing processes more sustainable! Calitho is an early adopter of green printing technology....
Designing the Best Influencer PR Box
Creativity in Design Designing the best influencer PR box or kit packaging involves considering several factors such as brand identity, target audience, functionality, and aesthetic appeal. Here are some key...
What are Influencer Kits?
Influencer kits have become an integral part of the modern marketing landscape. Meticulously crafted packages designed to create a buzz around a brand or product. These kits play a pivotal role...
One-Stop-Shop for Luxury Packaging
One-stop-shop printing has the ability to not just meet but exceed the needs of their client's luxury packaging. Different techniques can be combined to achieve unique, high-end results. For example,...
Marketing Influencers & the Creator Economy
The "Creator Economy" refers to the culture of individuals who create and distribute content online. Often leveraging digital platforms and technologies to reach audiences and monetize their work. This phenomenon...
Influencer Marketing and Small Business
Influencer marketing can be a powerful tool for small businesses. It offers numerous benefits that can help them reach their target audience, build brand awareness, and drive sales. Here are...
What About Binding?
There are various methods for binding materials together, and the choice of binding method depends on the type of materials involved, the intended use, and the desired appearance. Stapling Commonly...
Eye-Catching Tips
As we enter into the New Year, you might be considering how best to market your brand. In what ways can you make your designs more eye-catching? For all products,...
Packaging Trends 2024
Have you considered your brand's 2024 packaging? From what we expect, 2024 is the year of sustainable, recyclable, and minimalist designs. Cleaner lines, fewer graphics, eco-friendly materials, and efforts in...
Exciting News for Calitho!
Calitho is on the list for the San Francisco Business Times! We are proud to announce Calitho has ranked 14th in the 100 Largest Minority-owned Businesses in the Bay Area!...
Creating Successful Gift Card Displays
Printing gift card displays are a common practice for businesses that want to promote and sell gift cards to customers. These displays are typically placed near checkout counters or in...
The Printed History of Halloween
Halloween has a surprisingly deep history within the world of print. It began with its debut on October 2, 1823, in the Wilmingtonian Newspaper. In 1823, the conversation around Halloween...
What Can You Print On?
Did you know you can print on wood? What about plastic, metal, vinyl, cloth, or cork? These are just some of many possible substrates that can be printed on. Both...
Types of Wine Packaging
Secondary wine packaging is an important consideration for wineries and wine retailers, as it can impact both the wine's presentation and its protection during shipping. The choice of secondary packaging...
Designing for Cost Savings
As a print and packaging manufacturer, there are some tricks we have picked up along the way in balancing our client’s needs with their budget. There are several phases to...
What is Secondary Packaging?
There are commonly three levels to packaging: primary packaging, secondary packaging, and tertiary packaging. Selecting the right packaging level depends upon the product involved as each level has a different...
Earth Day & FSC Certification
Happy Earth Day from all your friends at Calitho! Earth Day is a day of global celebration of green initiatives and environmental protection. As a print and packaging company, Calitho...
Cosmetics Influencer Kits and Marketing
Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...
What is soft touch lamination?
Lamination is typically about getting a visual effect: gloss is extra shine, matte is a dull finish. Soft touch lamination looks like a standard matte finish, but adds extra depth....
Why should my company use printed product catalogs?
Even in a digital world, printed product catalogs remain very effective ways to display your company’s offerings to consumers. Buyers need useful information now more than ever, and a well-designed...
How can I make my business social distancing compliant?
Even as shelter-in-place orders are lifted, “social distancing” will be the new normal for business, at least in the near future. So how can businesses open back up while ensuring...
What resolution should I use for printing?
Resolution is one primary concern when designing a file for printing. Using too low of a resolution can degrade an image and make the final printed product look blurry. Starting...
Window signage: Everything you need to know
Window signage has become one of the most effective ways for businesses to communicate with potential customers today. For brick-and-mortar businesses, window space can be the most valuable advertising real...
What is variable data printing?
Variable data printing (VDP) is a printing method that can change printed content within a press run with no interruptions. While older, offset methods would require numerous stoppages to change...
How to use direct mail marketing in 2020
With so much marketing spend shifting online in the last decade, it can be easy to forget direct mail marketing. However, direct mail is still one of the most effective...
What is foil stamping?
Foil stamping, sometimes called foil printing, is a method of applying colored foils to a surface for an elegant look. Much like embossing, foil stamping uses a combination of heat...
What is large format printing?
Large format, or wide format printing, is becoming one of the most popular printing methods today. As more advertising goes digital, the best way to make an impression in the...
What book binding method should you use for your booklet?
When producing booklets for your business, picking the right book binding method is as important as selecting the right content. While they all serve the same function, each method can...
What is UV coating?
UV coated paper can add extra shine or another layer of protection to your printed materials. But not everybody knows what UV coating is or how it works. What is...
What is saddle stitch binding?
If you look at any magazine, comic book, or brochure, you’re probably looking at an example of saddle stitch binding. It is one of the most popular book binding methods...
What is Embossing?
Embossing refers to the process of making raised relief images into paper or cardstock, giving a three dimensional look. In the 19th century, the British postal service used embossing to...
What is die-cutting?
Spend any time reading about the wide world of printing and you’re sure to encounter the term “die-cut”. But what is die-cutting? And just where does it fit into the...
CMYK versus RGB: Everything you need to know?
RGB (Red, Green & Blue) and CMYK (Cyan, Magenta, Yellow & Black) are the most popular color models used today. Knowing the difference can be key to making sure your...
What’s the difference between Offset and Digital printing?
You may have heard of the two main types of print: Offset and Digital. But what’s really the difference? And what format fits best for your printing needs? Offset Printing...
5 Most Popular Printed Marketing Materials
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...
Why Print Isn’t Dead
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...
The 10 Mandates of Printing
Calitho U seeks to produce and centralize the best print knowledge available on the web, from original authorship to curating information from other sources. The focus will be on timely...