Some Halloween traditions deserve an encore. Favorite costumes, classic scary movies, and that one candy you quietly keep for yourself. At Calitho, we think creative marketing belongs on that list, too. This Halloween, we’re revisiting a few brand favorites that brought humor, imagination, and a little mischief to the season:
Burger King: A Whopper of a Costume Idea In 2017
Burger King’s “Scary Clown Night” offered free Whoppers to customers dressed as clowns at participating locations.
The invitation came with a mischievous nod to a certain competing burger chain. So Hilarious! Customers supplied the costumes, Burger King supplied the burgers, and Halloween supplied the perfect excuse.
We appreciate a creative idea that’s easy to understand and has a sense of humor. This one delivered both, with a competitive wink.
M&M’s: Familiar Faces, Halloween Spirit
M&M’s colorful “spokescandy characters” feel right at home during a holiday devoted to candy. Their Halloween appearances put familiar personalities into spooky situations, bringing the brand’s playful humor along for the fun.
We appreciate how easily those recognizable characters become part of the celebration. And when people dress up as your candy for Halloween, you’ve become part of the tradition.
Reese’s: The Ultimate Candy Trade
Remember sorting your Halloween haul and negotiating trades? Favorites in one pile, swapping the others.
In 2018, Reese’s brought that familiar ritual to life with its “Candy Converter” in New York City. The vending machine accepted unwanted candy and dispensed Reese’s Peanut Butter Cups in return. Instead of bargaining with a sibling, candy lovers could let the machine handle the swap.
A playful twist on a familiar Halloween tradition. We certainly could have used a Candy Converter in our neighborhood growing up.
Here’s to a Little Creative Mischief
What do we enjoy about these campaigns? Each brought its own personality to Halloween and gave people something fun to remember. Familiar characters, a cheeky costume invitation, and a clever candy exchange still make us smile years later.
Working in print and packaging, we get to see how imagination takes shape through colorful graphics, shapes and an unexpected reveal. Halloween gives us another reason to celebrate that creativity!
Happy Halloween from all of us at Calitho! May your treats be plentiful and your costumes creative! Let us help with your next campaign today!