Pantone Color of the Year for 2025
The Pantone Color of the Year for 2025 is PANTONE 17-1230 "Mocha Mousse" a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s...
Culture
Calitho’s Ranking in Printing Impressions 2024
Calitho's Ranking in Printing Impressions 2024 Happy 2025 and Congratulations to Calitho! The 2024 Printing Impressions 300 List, which ranks the largest printing companies based on annual sales, represents the...
Is today voting day?
Yes, it is!! And your vote counts! Looking back, there is a rich history of print and voting ballots that has evolved significantly over time. In the early 19th century...
Elevate Your Sports Marketing Strategy
In the ever-evolving world of sports and influencer marketing, printing plays a pivotal role in bridging the gap between digital engagement and tangible experiences. As athletes and sports personalities continue...
Designing the Best Influencer PR Box
Creativity in Design Designing the best influencer PR box or kit packaging involves considering several factors such as brand identity, target audience, functionality, and aesthetic appeal. Here are some key...
What are Influencer Kits?
Influencer kits have become an integral part of the modern marketing landscape. Meticulously crafted packages designed to create a buzz around a brand or product. These kits play a pivotal role...
What is Live Shopping Influencer Marketing?
"Shoppertainment" Live shopping influencer marketing also known as "shoppertainment" is a burgeoning trend in the realm of e-commerce and social media marketing. This concept involves influencers hosting live-streamed shopping events...
Marketing Influencers & the Creator Economy
The "Creator Economy" refers to the culture of individuals who create and distribute content online. Often leveraging digital platforms and technologies to reach audiences and monetize their work. This phenomenon...
Influencer Culture & the Secrets of Marketing
In today's digital age, the rise of social media and online platforms has given birth to a vibrant ecosystem of influencers. Since this market took off, they wield significant sway...
Influencer kits are all the rage in 2024
Influencer kits are a pivotal part of the unboxing experience. This is the process of opening and unveiling a newly purchased product. It has become an important aspect of product...
Print Halloween: Behind the Scenes
Halloween is a visual and festive holiday. Promoting and advertising during this season can be particularly effective with various types of print media. Not only can it capture the spirit...
The Printed History of Halloween
Halloween has a surprisingly deep history within the world of print. It began with its debut on October 2, 1823, in the Wilmingtonian Newspaper. In 1823, the conversation around Halloween...
Hawaiian Banyan Trees
Recently, Calitho was asked to create an informational stand for the Hawaiian Banyan trees. We are honored to be entrusted with such an important project. The Hawaiian Banyan tree, scientifically...
Cosmetics Influencer Kits and Marketing
Cosmetics influencer kits are a great way to showcase brands in the beauty space. The cosmetics industry has flourished for a variety of celebrities and entrepreneurs. The market has grown...
Calitho is selling protective face shields
Calitho has been producing thousands of protective face shields to donate to local front-line personnel. Now, we are opening up that supply to the general public. This style of protective...
How to put together a Calitho face shield
We've been working to serve our community in anyway we can during this ongoing crisis. As part of these efforts, we've created and donated thousands of protective face shields to...
The Calitho Cookbook
A message from our president, Mardjan Taheripour. On behalf of myself and our Calitho family, we hope all of you and your loved ones are staying safe and healthy during these challenging and uncertain...
Printshop Tour for EducationUSA Academy
Yesterday, Calitho lead a guided printshop tour for a group of international high school students visiting the US. EducationUSA Academy offers pre-college academic enrichment and cultural activities to students all...
