Secondary wine packaging is an important consideration for wineries and wine retailers, as it can impact both the wine’s presentation and its protection during shipping. The choice of secondary packaging can also influence consumers’ buying decisions, as it can make the wine more attractive and convenient for purchase. In addition, consider improving sustainability!
Wine Cases or Cartons:
These are cardboard boxes that can hold multiple bottles of wine, typically six or twelve. Wine cases are often used for retail sales and are designed to protect the bottles during transportation. They may have dividers or compartments to securely hold each bottle in place.
Wine Gift Sets:
Gift sets are typically secondary packaging that includes not only the wine bottle but also additional items like wine glasses, corkscrews, or other wine-related accessories. Packaged in a specially designed gift box or basket. These are popular choices for gift-giving occasions.
Wine Bags and Totes:
These are reusable bags or totes designed to hold one or more wine bottles. They are commonly made of canvas or other materials and can be a convenient way for consumers to transport wine.
Wine Promotional Items:
Wine neckers are often useful for promotional purposes. Wineries may use them to highlight special offers, discounts, or limited-time promotions on the wine bottle. For example, a necker might advertise a “buy one, get one free” deal or a special holiday discount.
Wine Boxes:
Some wine packaging is decorative, reusable boxes or crates that enhance the wine’s presentation. These boxes range from beautifully designed cardboard type cartons to collectible wood versions that are often top choice for gift wines.
Wine Carriers:
Typically, wine carriers are thoughtful in order to hold one or two bottles securely for easy transportation. They are reusable and often have handles and can have insulation to keep the wine at the desired temperature.
Wine Club Shipments:
Wineries and wine clubs often send their members regular shipments of wine. These shipments are typically packaged in boxes or cases designed to protect the wine during transit. In addition, these shipments will include printed marketing and informational materials such as the featured wine, wine pairing and event information.
If you’re interested in learning more about these trends, how to integrate them into your brand or increasing your use of more sustainable packaging. Calitho is a commercial printer and visual communications company serving the San Francisco Bay Area and beyond. Let us help with your next project by requesting a quote today.