The Pantone Color of the Year for 2025 is PANTONE 17-1230 “Mocha Mousse” a rich, earthy brown tone. It reflects a global yearning for warmth, comfort, and indulgence in life’s simpler pleasures. Inspired by the natural beauty of cacao, coffee, and chocolate, Mocha Mousse is a sophisticated shade. Bringing a calm, elegance, and understated luxury to both design and lifestyle trends.
How Pantone Chooses the Color of the Year
Each year, the Pantone Color Institute undertakes a comprehensive global trend analysis to determine the Color of the Year. The selection is the result of months of research. Color experts scan the world for emerging influences across industries such as fashion, interior design, technology, film, art, and travel. Socioeconomic conditions, cultural shifts, and global moods also play a vital role.
Pantone’s team then gathers for in-depth discussions holding confidential meetings with international color trend forecasters. The chosen color reflects the emotional tone of the coming year and is meant to inspire creativity and connection through color.
The History Behind Pantone’s Color of the Year
Pantone introduced its Color of the Year program in 2000 as a way to highlight the influence of color on culture, lifestyle, and design. Over the years, colors like Cerulean Blue (2000), Living Coral (2019), and Peach Fuzz (2024) have reflected society’s evolving values, from tranquility and optimism to human connection and warmth. With Mocha Mousse in 2025, Pantone continues its tradition of capturing the global zeitgeist through color. The shade symbolizes a return to nature and the comfort of familiar experiences. It pairs beautifully with neutral tones, wood textures, and minimalist design aesthetics.
Pantone’s 2025 Color of the Year, Mocha Mousse, is a perfect fit for Calitho clients looking to elevate their beauty packaging or eco-conscious goods. This warm, earthy tone pairs beautifully with our in-house capabilities like foil stamping (gold or copper), soft-touch coatings, and specialty finishes. Using Mocha Mousse in your next campaign is a simple way to show your clientele you’re ahead of the curve. Let Calitho assist you with your next project!