Luxury packaging often features elegant designs, high-quality materials, and attention to detail. The visual appeal enhances the overall product experience. Designing cosmetic packaging can be exciting! Luxury packaging includes any number of embellishments as decorative elements added to packaging materials to enhance their visual appeal, create a tactile experience, and differentiate products.
Embellishments
Coatings and High Build /Spot Varnish: Gloss, matte, and satin varnishes add shine, depth, and protection to labels and packaging. A soft touch lamination can also create a velvet feel. Tactile varnishes provide unique textures. Coatings are applied as spot applications, or they can flood an entire page creating a unique, wet look and raised feel.
Embossing and Debossing effect: Embossing is a technique that raises a design or pattern on a surface, creating a three-dimensional effect. Debossing is the opposite of embossing—it creates a depressed or sunken design on the surface. Similar to embossing, a die is used, but it presses the design into the material instead of raising it. The result is a subtle, elegant effect.
Specialty Inks: Beyond traditional colors there are now scented inks, fluorescent and metallic options.
Hot Stamping and Cold Foil: Hot stamping applies metallic or colored foil through heat and pressure, while cold foil stamping transfers foil without heat. Foiling offers a wide array of metallic ink colors for a glittery, foil look. Both techniques create luxurious, eye-catching finishes on cosmetic packaging.
Size and Shape: When it comes to size and shape the skies the limit! Consider die-cutting to create unique shapes or add windows to show off your product. Unconventional shapes stand out on the shelf.
Tell your brand’s story through thoughtful design. Cosmetic packaging is an opportunity to showcase and stand out. Consumers associate premium packaging with superior quality, reinforcing their perception of the brand. In addition, luxurious packaging makes products ideal for gifting! Let Calitho assist you with your next packaging project! We are a one stop shop for luxury packaging!