The Cécred VIP PR Box Project was a challenge that demanded creativity and innovation—and Calitho was ready to deliver. Beginning in November 2023, this ambitious project set out to create a stunning, high-end PR gifting box that would dazzle 1,000 influencers following Cécred’s highly anticipated February 2024 launch. The task? To design, produce, and assemble a luxury, turned-edge gifting box that would not only house eight full-size products and a product book but also embody the essence of Cécred—bold, sophisticated, and unforgettable.
Calitho thrives on bold ideas, and this project was no exception. Cécred’s packaging is more than just a container—it tells a story. Inspired by ancient stone textures, the brand’s signature pebbled bottles and jars symbolize the connection between tradition and modern science. It was up to Calitho to extend this vision beyond the products and into the VIP PR box itself, ensuring that every detail felt as exclusive and intentional as the brand. After pushing the boundaries of design, experimenting with multiple iterations, and fine-tuning every aspect, Calitho delivered a masterpiece. The final box featured a printed, outer-wrapped 120pt turned-edge structure with a rich soft-touch finish, making it as luxurious to hold as it was to look at. The interior tray, also wrapped in a white soft-touch finish, cradled the products.
Cécred VIP PR Box Project: Kitting to Delivery
But Calitho didn’t stop at aesthetics—flawless execution was just as important. With hundreds of VIP boxes to prepare, the team took charge with expert-level precision, handling the kitting, and prep for distribution—ensuring that every influencer received their PR box in pristine condition.
Calitho is a commercial printer and visual communications company serving the San Francisco Bay Area and beyond. We are a one-stop-shop for all things packaging and we are experts in designing and manufacturing influencer kits! Let us help with your next project by requesting a quote today.