{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/calitho.com\/halloween-marketing-a-few-fun-highlights\/#BlogPosting","mainEntityOfPage":"https:\/\/calitho.com\/halloween-marketing-a-few-fun-highlights\/","headline":"Halloween Marketing: A Few Fun Highlights","name":"Halloween Marketing: A Few Fun Highlights","description":"Some Halloween traditions deserve an encore. Favorite costumes, classic scary movies, and that one candy you quietly keep for yourself. At Calitho, we think creative marketing belongs on that list, too. This Halloween, we\u2019re revisiting a few brand favorites that brought humor, imagination, and a little mischief to the season: Burger King: A Whopper of […]","datePublished":"2026-10-29","dateModified":"2026-10-28","author":{"@type":"Person","@id":"https:\/\/calitho.com\/author\/parsa\/#Person","name":"Parsa","url":"https:\/\/calitho.com\/author\/parsa\/","identifier":9,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Calitho Printing SF Bay Area","logo":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","width":86,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2026\/10\/CONSTELLATION-BRANDS_Halloween-Case-Card.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2026\/10\/CONSTELLATION-BRANDS_Halloween-Case-Card.jpg","height":1067,"width":666},"url":"https:\/\/calitho.com\/halloween-marketing-a-few-fun-highlights\/","about":["Hot off the Press!","Made in the USA","Print Company","Print Shop"],"wordCount":393,"articleBody":"Some Halloween traditions deserve an encore. Favorite costumes, classic scary movies, and that one candy you quietly keep for yourself. At Calitho, we think creative marketing belongs on that list, too. This Halloween, we\u2019re revisiting a few brand favorites that brought humor, imagination, and a little mischief to the season:Burger King: A Whopper of a Costume Idea In 2017 Burger King\u2019s \u201cScary Clown Night\u201d offered free Whoppers to customers dressed as clowns at participating locations.The invitation came with a mischievous nod to a certain competing burger chain. So Hilarious! Customers supplied the costumes, Burger King supplied the burgers, and Halloween supplied the perfect excuse.We appreciate a creative idea that\u2019s easy to understand and has a sense of humor. This one delivered both, with a competitive wink.M&M\u2019s: Familiar Faces, Halloween SpiritM&M\u2019s colorful “spokescandy characters” feel right at home during a holiday devoted to candy. Their Halloween appearances put familiar personalities into spooky situations, bringing the brand\u2019s playful humor along for the fun.We appreciate how easily those recognizable characters become part of the celebration. And when people dress up as your candy for Halloween, you\u2019ve become part of the tradition.Reese\u2019s: The Ultimate Candy TradeRemember sorting your Halloween haul and negotiating trades? Favorites in one pile, swapping the others.In 2018, Reese\u2019s brought that familiar ritual to life with its \u201cCandy Converter\u201d in New York City. The vending machine accepted unwanted candy and dispensed Reese\u2019s Peanut Butter Cups in return. Instead of bargaining with a sibling, candy lovers could let the machine handle the swap.A playful twist on a familiar Halloween tradition. We certainly could have used a Candy Converter in our neighborhood growing up.Here\u2019s to a Little Creative MischiefWhat do we enjoy about these campaigns? Each brought its own personality to Halloween and gave people something fun to remember. Familiar characters, a cheeky costume invitation, and a clever candy exchange still make us smile years later.Working in print and packaging, we get to see how imagination takes shape through colorful graphics, shapes and an unexpected reveal. Halloween gives us another reason to celebrate that creativity!Happy Halloween from all of us at Calitho! May your treats be plentiful and your costumes creative! Let us help\u00a0with your next campaign today! "}