{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/calitho.com\/calitho-supports-pov-beautys-2025-launch\/#BlogPosting","mainEntityOfPage":"https:\/\/calitho.com\/calitho-supports-pov-beautys-2025-launch\/","headline":"Calitho Supports POV Beauty\u2019s 2025 Launch","name":"Calitho Supports POV Beauty\u2019s 2025 Launch","description":"A Bold Debut for a Beauty Industry Standout Calitho Supports POV Beauty\u2019s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira. Officially launched on March 26, 2025, introducing a curated line of products designed to enhance skin prep and elevate makeup routines. The launch includes five […]","datePublished":"2025-03-31","dateModified":"2025-03-31","author":{"@type":"Person","@id":"https:\/\/calitho.com\/author\/parsa\/#Person","name":"Parsa","url":"https:\/\/calitho.com\/author\/parsa\/","identifier":9,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Calitho Printing SF Bay Area","logo":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","width":86,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2025\/03\/POV-scaled.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2025\/03\/POV-scaled.jpg","height":2007,"width":2560},"url":"https:\/\/calitho.com\/calitho-supports-pov-beautys-2025-launch\/","about":["Case Study","Design Services","Hot off the Press!","Print Company","Print Shop"],"wordCount":350,"articleBody":"A Bold Debut for a Beauty Industry StandoutCalitho Supports POV Beauty\u2019s 2025 Launch! POV Beauty aka Point of View Beauty, the new skincare brand from beauty influencer Mikayla Nogueira. Officially launched on March 26, 2025, introducing a curated line of products designed to enhance skin prep and elevate makeup routines. The launch includes five core products for skin prep. Drench It (hydrating priming essence), Drip It (niacinamide glow serum), Whip It (rich barrier cream), Glaze It (tacky primer for staying power), and Amp It (nourishing lip ampoule). Developed in Korea and designed with performance in mind, each product supports the brand\u2019s mission of delivering high-performance skincare. For this high-profile launch, POV Beauty partnered with Calitho to bring its packaging vision to life.Precision Packaging That Elevates Brand ExperienceCalitho supports POV Beauty\u2019s 2025 launch by producing two key packaging components. PR kits or influencer kits and unit carton product packaging. The PR kits were thoughtfully engineered and printed to create a polished, on-brand presentation. These are crafted to enhance unboxing moments and drive social media engagement. In parallel, Calitho manufactured the retail unit cartons, using sustainable materials and advanced print finishes to reflect the brand\u2019s bold, modern aesthetic. Every detail, from durability to design, aligned with POV Beauty\u2019s elevated product experience.Trusted Print & Packaging Partner for Beauty BrandsCalitho proudly supports POV Beauty\u2019s 2025 launch and other beauty and wellness brands across the U.S. with end-to-end print and packaging services. Our expertise spans custom packaging design, structural engineering, offset and digital printing, and eco-friendly production. We collaborate closely with clients to deliver packaging that performs as beautifully as it looks including:Sustainable print and packaging solutionsStructural design and prototypingHigh-end finishes and customizationFast, reliable production timelinesTrusted by today\u2019s top beauty innovators, Calitho brings skincare brands to life through thoughtful design, advanced print techniques, and seamless execution. Whether you’re launching a new product or scaling your line, Calitho is your go-to partner for packaging that leaves a lasting impression. Let us help with your next project by requesting a quote today."}