{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/calitho.com\/best-holiday-packaging\/#BlogPosting","mainEntityOfPage":"https:\/\/calitho.com\/best-holiday-packaging\/","headline":"Best Holiday Packaging","name":"Best Holiday Packaging","description":"Tis the season to get that holiday packaging started! Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break holiday period, they must consider packaging that resonates with buyers. Here are some insights into holiday packaging trends and why they matter: Holiday packaging is […]","datePublished":"2024-04-15","dateModified":"2024-04-15","author":{"@type":"Person","@id":"https:\/\/calitho.com\/author\/parsa\/#Person","name":"Parsa","url":"https:\/\/calitho.com\/author\/parsa\/","identifier":9,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/df7e3255715580efbdad50aa547f98d9f08117477c99d51f2804b3185a511dfc?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Calitho Printing SF Bay Area","logo":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2020\/01\/calithologo.jpg","width":86,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/calitho.com\/wp-content\/uploads\/2024\/04\/103995_WILLIAMS-SONOMA_IMG_4457-1.jpg","url":"https:\/\/calitho.com\/wp-content\/uploads\/2024\/04\/103995_WILLIAMS-SONOMA_IMG_4457-1.jpg","height":1115,"width":1251},"url":"https:\/\/calitho.com\/best-holiday-packaging\/","about":["Equipment & Technology","Green Practices","Hot off the Press!"],"wordCount":493,"articleBody":"Tis the season to get that holiday packaging started!Holiday packaging plays a significant role in connecting brands with consumers during the festive season. As businesses gear up for the make-or-break holiday period, they must consider packaging that resonates with buyers. Here are some insights into holiday packaging trends and why they matter:Holiday packaging is moving away from traditional aesthetics.  Brands are embracing untraditional design concepts. This shift is driven by a desire for authenticity and self-care. Brands are redefining what the holidays mean, focusing on identity and genuine celebration. Packaging design significantly impacts purchasing decisions. Approximately 72% of US consumers say that packaging influences their buying choices, and this figure rises to 81% for gifting.\u00a0Holiday Packaging Custom Product cartons or boxing, whether it be one item or a carrier, or specialty box for many items. Curate holiday gift sets by combining related products. For example, bundle skincare items, wine & spirit brands or food items to gourmet treats. Highlight the value and convenience of these bundles for holiday shoppers.Gift card packaging and retail gift card displays.Large format retail signage.Consider end of year corporate gifts such as custom calendars and cards. Make it stand out!Create custom holiday packaging that reflects the spirit of the season. Consider festive colors, patterns, and seasonal designs.Color matters: 85% of consumers make purchasing decisions based on color. Use festive and joyful colors like red, green, silver, and gold to capture attention. Consider adding a touch of black and gold for elegance and luxury. Embossing adds texture and depth to your packaging with embossed or debossed patterns or logos.Metallic foil accents (gold, silver, copper) instantly elevate your design.Design and sell custom holiday cards, postcards, and gift tags. Personalize them with warm wishes and your brand logo.Embossing creates a tactile experience that feels special.Experiment with abstract shapes, illustrations, or theme-based patterns.Holiday Marketing Campaigns:Leverage social media and email marketing to promote your holiday print and packaging products.Showcase behind-the-scenes glimpses of your packaging process and share customer testimonials.Partner with influencers or bloggers to showcase your holiday packaging. Their endorsements can drive sales and reach a wider audience. Surprise and engage your customers. Add interactive elements like pull-out tabs, hidden messages, or QR codes.Don’t forget Eco-Friendly OptionsHighlight sustainable packaging choices. Offer recycled paper, reusable bags, or compostable materials. Eco-conscious consumers appreciate brands that prioritize environmental responsibility.While aesthetics matter, ensure your packaging is practical.The holiday season is just around the corner, and planning your custom holiday packaging can significantly enhance your brand\u2019s appeal and create a memorable experience for your customers.Calitho is a commercial printer and visual communications company serving the San Francisco Bay Area and beyond. We are a one-stop-shop for all things packaging and we are experts in designing and manufacturing influencer kits! \u00a0Let us help\u00a0with your next project by requesting a quote today."}